6 Search Engine Statistics Every Small Business Needs to Know in 2022 by Content Branding Solutions

Think about it! Everyone, including you, uses an online search to find the products and services they need.  Therefore your Search Engine Optimized content SEO is one of the essential ingredients for a successful digital presence, whether your small business or large enterprise.  Consequently Google is the most visited website and search engine globally, with nearly 90 billion visits in the last month. Your small business can reap the benefits from information provided by this search engine goliath.

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Search engines will continue to play a crucial role in our daily lives.  Consequently, as an entrepreneur and business owner, you should plan and strategize a Search Engine Optimization SEO or marketing strategy around SEO integrated Copywriting, Content, and Copy that attracts targeted client sales.  Start now, and invest in SEO content that is 'Search Engine Friendly' SEF that will give you and your brand the competitive edge.

Google owns over 90% of the Search Engine Market Share

Google is the search engine of choice.  Consequently, Google owns more than 90% of the market share in search engines, with Bing (2.78%) and Yahoo (1.6%) lagging WAY below the SEO giant.  If you choose to invest in SEO, pay attention to Google's ranking guidelines or book a call with an SEO expert.

Here are the top Google ranking guidelines categories:

  • Domain Factors
  • Page-Level Factors
  • Site-Level Factors
  • Backlink Factors
  • User Interaction; this is a difficult measure to meet in this age of spam unless you monitor your comments daily.
  • Special Google Algorithm Rules
  • Brand Signals
  • On-Site Webspam Factors like Panda Penalty's, links to bad neighborhoods" — like pharmacy or payday loan sites and Sneaky redirects. You know the click to see the next page to read the content…
  • Off-Site Webspam Factors

It would help if you considered some more important stats about Google Search, which reveal more about your audience and less about Google.  Some of these findings may have you rethinking your approach to SEO in 2022.

The Stats You Need to Know as a Small Business SMB owner 

  1. Google Processes 8.5 billion searches per day.
  2. 63% of Google's organic search traffic comes from mobile devices.
  3. Google Lens has already surpassed more than 1 billion searches.
  4. Facebook was the most searched keyword on Google.
  5. Almost half of the product searches (46%) begin on Google.
  6. Last but not least – 90% of survey respondents report that they were unlikely to click beyond the very first page of results.

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We hope You Enjoyed Reading this Article

Book a call with us today if you want our team of experts at Content Branding Solutions to help you Imagineer your Brand.

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Peter Lucking Imagineers Brands. A designer, growth hacker, influential content strategist, , brander, marketer, motivator, and media maker—a marketing executive, entrepreneur, published author, and illustrator.