Part 2 of  The Professional Sales Funnel for Small Business to Big Enterprise is a well-crafted offer with Squeeze Page Copy reinforced with imagery that uses psychological triggers to convert leads to customers.  Every offer is a series of proposals designed to build trust, increase purchase size, and drive subsequent purchases.  From the five-step value ladder to a simple click funnel, download our FREE How-to guide on LinkedIn Profile Optimization.  We will use our Lead Rewards Funnel as an example in this article to help you create your professional sales funnel.  LINK

The Long-term goal is not to make a single sale,  
instead, the goal is to create returning customers with lifetime value

A Lead Generation Funnel Can Create Leads 24/7/365

A two part series on:

How to Create a Professional Sales Funnel for Every Small Business to Big Enterprise

In Part 2 we Cover The Professional Sales Funnel for Every Small Business to Big Enterprise

• Address the "Catch" in with the Squeeze Page Copy
• Include Social Proof Endorsements so that your Prospects get to Know, Like, and Trust You
• The Guarantee Building Trust Using Risk- Reversal Psychology
• The Squeeze Page Copy Summary or Recap before the Close
• Autoresponder Graphics and Text

In Part 1  We covered The Professional Sales Funnel for Every Small Business to Big Enterprise

Part 2 The Professional Content Marketing Sales Funnel

Expert Tip: Don't get hung up; address the catch that your prospective customers are likely left saying to themselves:

The Catch  - "This sounds way too good to be true…." Your goal is to clarify that your offer is the real deal, has value, and is time-sensitive to scratch that must buy or sign up now itch.  Make it a win-win, and you will get the sale.  – Peter Lucking

This is what we used in our Free LinkedIn Optimization Guide PDF… the $488 is the value of the service that we would charge to optimize your linkedin page for you.

Content Branding Solutions will lose a potential $499 sale if you Download
The Valuable Tried and Tested
Free LinkedIn Optimization Guide PDF that we use with our clients

But we May Gain Customers with Lifetime Value!  Priceless.

Maybe you're offering a time-sensitive sale or a one-time offer, so use words that convey urgency like last chance or Limited Time Offer.  Alternatively, if you're planning on discontinuing a product or service after some time, use words like, While supplies last, or Only a few left.

Its FREE Grab it while you can!

>>>>>> Get This Limited Time Offer while You Can... <<<<<

Don’t Delay!

Always Address the "Catch" in Your Capture Funnel 

Remember, addressing the "catch" to your current offer can instill a sense of urgency — making them more likely to take immediate action.  People respond to clear messaging that states what you do and how you can make there life better in some way. And, "people buy people they know like and trust."

Expert Tip:  Your customers will likely be looking for a "catch" so, you might as well give them one that puts the ball in their court.  That way, they'll understand that the only thing standing between them and the offer is … themselves.

Expert Tip:  No matter how valuable or beneficial your products or services are — and no matter what you have to say or think about this value — YOU need to backup your claims with proof from your current customer base.

Social proof can take lots of different forms:

• Short endorsements
• Long-form testimonials
• Written case studies
• Video testimonials
• User-generated content
• Pictures and videos posted to social
• Logos or "trust seals."
• Before and after images
• Numerical reviews and ratings

Expert Tip: Sprinkle social proof and targeted SEO throughout your sales funnel to attract High-value targets, and give your prospects the evidence they need to feel confident.

For example we use in our Lead Funnel

"Content Branding Solutions attraction marketing and SEO drives targeted clients to DLAA brand. 
Imagine what they could do for you."
  - Katy Cichuniec, Marketing Coordinator

Expert Tip:  People Buy From People They Know, Like, and Trust; that is why Social Proof and a service guarantee are essential to closing the deal. 

If your sales funnel "way too good to be true," your prospects may think that your brand is run by "snake oil salesmen," seedy profiteers trying to exploit an unsuspecting public by selling fake cures.  So tell the truth behind the value of your offer, and do not hesitate to tell your prospect what their part of the deal will be.

For example, We guarantee this tested LinkedIn Profile Optimization guide will help attract high-value clients and set up an appointment.  It's what we at Content Branding Solutions' team do every day.   But you still must close the deal.

Note: this is a guarantee to get clients to the table but applies responsibility and final action to close the deals.

Minimize the amount of risk your prospects will have to take when going through with a purchase or a FREE download.

Utilize risk-reversal psychology and reinforce this by explaining that it's you who will be taking a risk by doing business.  This will make your potential customers feel like they have no reason NOT to take advantage of the offer at hand.

Grab Your FREE LinkedIn Profile Optimization Guide (A $499 Value) Now!

Content Branding Solutions will lose a potential $499 sale if you Download

The Valuable Tried and Tested – Free LinkedIn Optimization Guide PDF that we use with our clients

But we May Gain Customers with Lifetime Value!  Priceless.

Whether you're offering money-back guarantees, double-your-money-back guarantees, or any other kind of risk-free assurance, you'll inherently bring your prospects to trust your brand in two key ways.

• First, they simply have nothing (or very little) to lose and have a ton of value or benefit to gain.
• Second, confidence in your ability to follow through with your promise will shine — building trust when it matters most.

We offer you a money-back guarantee,  if you are not happy, we will refund all your costs.

Expert Tip: Close your "Professional Sales Funnel, Click Funnel, Sales Funnel, Lead Generation Funnel and Squeeze Page Copy" with a summary to trigger an action and close the deal.

If a prospect or customer is close to the point-of-purchase at any level of your value ladder or squeeze page copy, two things are all but certain:

• You've provided them with some value FREE download in your relationship thus far
• They've grown in some way since they've first engaged with your brand and understood the goal of your offer

As you begin to close in on a sale, make these two points clear to your potential customer.

The goal is reinforcement.  Subconsciously the customer knows these things — but may not consciously think about them when you make your offer.  It is the subconscious that will trigger a must-have or must-buy reaction.

For Example, we use this summary line on our capture funnel page... 

Enjoy these valuable proven FREE download LinkedIn Optimization tips that will attract High-value clients and create traffic to your High- Niche Branded LinkedIn page, automatically setting up appointments that allow you as the expert in your field to close the deal.  What more could you want from your LinkedIn page? 

Expert Tip First, you'll want to define everything you'll be offering your customers as they move through your funnel, from bait to backend and sale.

No matter what you sell, getting prospective customers to buy doesn't happen instantly.

You can Hit Your New Prospect with a More Valuable Offer
After they've become Vested Interest to Your Brand. 

Don't be a Snake Oil Salesperson Continuously Upselling on
Your Stairstep Click Funnel System 

Make sure your Five-step Value Ladder is not a Boring Never Ending Story!