The Email Marketing strategists at Content Branding Solutions share the best ways to increase your Email Marketing opening rates in this How-to guide, "20 How-to Tips to Boost Your Email Sales Funnel Opening Rates." In addition, we share the best ways to jump-start your email marketing sales and achieve better ROI on your Email sales Funnel Opening Rates. In part 1, we list Spam Trigger Words in Your Email Marketing Subject Line and content that you must avoid getting past the Advanced business spam filters. These malware filter protections will trash your email marketing opening rates and copy spam word content based on its subject line.
In Part 2 of "20 How-to Tips to Boost Your Email Sales Funnel Open Rates," we cover how to boost open rates and the best way "Professional Firms Can Benefit from Email Marketing Newsletters and Reports."
High Marketing Email opening rates are accomplished by expert attraction marketing copywriters who craft compelling email subject lines with persuasive content and copy that benefits the prospects.
1. Are Your Marketing Emails Trash Or Cash?
How many emails do you trash a day?
The average person deletes 48% of the emails they receive a day! Deleting emails takes us about five minutes. Multiply that number by a year, and you get over thirty (30) hours a year spent deleting emails!
I bet you opt out of subscription lists when you are spammed with content that has no apparent benefits or value. Instead, it goes straight to the trash folder.
The quickest way to trash: LinkedIn navigator spam from Nejabaly Kumar - Quick connect, a quick question, or worse yet, it's been a while! From a person I don't know, this is pure spam, a waste of time, and obviously, It will be a bit longer, or never.
Do you want Cash? Use a hook to get a foot in the door. Write snappy subject lines that appeal to our human predispositions, greed, or humor throw in words that convey value and urgency, and you will get a higher opening rate.
Well-crafted Subject Lines Hook Us into Opening the Email
This one got me. Your website sucks (and you know it).... But, don't worry, mine does too. I opened it and laughed.
Or
From a guy with a beard… Are you looking for bearder results, even if just by a hair?
Expert Tip: Great intros get you noticed.
First, we need to know a little bit about our target audience.
2. Are Your Email Marketing Prospects Early Birds?
Are your Email Marketing prospects early birds? Your target market demographic will determine the best time and day to send your Emails. For example, many entrepreneurs read emails between 5 and 6 a.m.; however, studies suggest Tuesday at 10 a.m. is the best time. But Before you rush to a conclusion, we must look at openings, clicks, and responses to decide what time is best for you.
B2B emails to entrepreneurs, otherwise known as workaholics, will compulsively check and respond to emails every day. Interestingly Weekends may yield higher opening rates when the overachievers relax.
Self Employed Entrepreneurs and Workaholics checking emails.
How has covid changed your Email sales Funnel Opening Rates?
How have your habits changed? Before covid, I used to look at emails on Saturdays between 7:00 a.m. compulsively –10 a.m. however, like many other entrepreneurs, I do not look at emails over the weekend today.
Be Normal Click on Tuesday advice from the expert content marketers at Content Branding solutions.
B2C Consumers are not as compulsive as many professional workaholics; consequently, they tend to open some exciting Emails on Saturdays, but Tuesdays are the best day to get clicks and responses.
The Best Day of the Week to Send Emails
- Thursday (highest percentage of open rates)
Top Performing Time for Send Emails
- 8 a.m. – for Email Open Rates
- 10 a.m. – for Engagement Rates
- 1 p.m. – for the Best Results
An example Email Sales Funnel Copy to increase your opening rates could be:
Do You want High Value-clients? Optimizing your LinkedIn Profile
Dear XXX
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Stop Chasing Clients - Stop Wasting Your Time - Stop Shouting in the Wind of Social Media without closing deals! Instead, Stand Out and Captivate with our How-to Guide to Optimize Your LinkedIn Professional Profile with 14 LinkedIn optimization Tips to attract clients to You 24/7/365. Grab it while you can!
Grab Your LinkedIn profile optimization guide and a 30% discount Code NOW to skyrocket your brand.
Don't Delay.
Need Help Imagineering Your Brand? If you're open to having a discussion, feel free to book a call directly on my calendar here.
Peter
Peter Lucking, Brand Strategist - Book a 30-Minute FREE Complimentary Consultation
We help Entrepreneurs Imagineer their Brand and get The Competitive Edge by Utilizing Branded Content and Images that Tell Your Story.
Expert Tip: Add a free beneficial giveaway to attract potential clients to your brand.
B2C Click on Saturdays if your target market is a consumer.
Need Help? Check out our Monthly Content Marketing Plans from Content Branding Solutions
Many studies have found that Emails sent overnight get opened the most in the morning. This finding is a no-brainer; who needed the study? So, the early bird does catch the worm. If you do not want to be a night owl or an early bird, use a scheduling tool to send your email campaign out at the perfect time.
Sources: (The Best Time to Send Emails (Here's What Studies Show), 2019) (Leadem, 2017)
3. How do we read Marketing Emails?
Expert Tip: 47% Of Email Recipients Open Emails Based on the Subject Line Alone!
4. The Most Effective Words for Your Email Subject Line Are:
- Upgrade
- Don't use the hyperbole "Just a quick question" this is never quick. Hyperbole is often used for serious, comic, or ironic effects. In this case, the prospect knows that such claims emphasize the conversation and not be taken literally. This tactic is a fail.
- Content
- Go
- Wonderful
5. The Top Subject Line Keywords for High Email Marketing Opening Rates Are:
Expert tip: joke lines work to break the ice; please accept this connection request; I mustache you a question from a guy with a mustache.
- Jokes
- Promotional - Introducing
- Congratulations
- Revision
- Forecast
- Snapshot
- Token
- Voluntary
- Monthly
- Deduction
- Free Delivery
- Available
- New
- Alert
6. Time-Sensitive Words Increase Email Marketing Opening Rates:
Expert tip: Words that Convey Urgency, "Only X days left, While offer lasts," will increase opening rates.
- Breaking News
- Urgent
- Breaking
- Important
- Alert
- Update
Expert Tip: 68% Of Email Recipients Report Email as Spam Based Solely on The Subject Line.
Subject lines beginning with "Re:" or "Fwd:" Spam filters consider emails with subject lines like "Re: [Your Subject]" or "Fwd: [Your Subject]" as spam when the emails are being sent to an account for the first time. Some marketers use this technique to trick customers. Therefore, such subject lines are considered deceptive and constitute a significant trigger for spam.
