Brand Activation from Content Branding Solutions

6 Steps to Create your Brand Style Guide

A Brand Style Guide is a Branded set of rules that Communicate Your Brand


A Brand Style Guide is a simple set of rules that express in words, images, and graphics how an organization, from a startup to Fortune 500, presents itself professionally.  A brand style guide is a reference tool to create consistency in all your media, from the logo to the font styles and colors of how the brand looks, feels, and sounds across your media types.  The 6 Steps to Create Your Brand Style Guide ensures that whoever works on the brand, from Business Development, marketing to sales, and customer service, keeps brand style consistency to ensure you attract, captivate, close and delight all your customers.

Enjoy higher brand consistency. 

When the Team uses the right Colors, Logos, and Typography, Your Firm will look more professional, and your brand will Stand out.


Learn more about Your brand style guide. Celebrate #MarketingThursday - Attend our FREE end of month 101 MARKETING STRATEGIES Webinar every last Thursday of the month and plan for success in the weeks ahead. Sign up now Strategies to Boost Your Business from Content Branding Solutions Hosted by Cheri and peter Lucking
101 Marketing Strategies Webinar is a short-but-sweet FREE “how-to” Mentoring online series for Entrepreneurs, startups, Small Businesses, and Professional Practices.

Learn to Use Word Styles and Set them up as a Company Brand Style Guided Standard
Word Styles Will Save You Hours.


Step 1 To Creating a Brand Style Guide

Collect inspirational images, words, phrases, and colors that you feel could and or do represent your brand's 6 key elements.

There are 6 key elements of a brand style guide:

  1. Brand story
  2. Brand voice
  3. Logo
  4. Imagery
  5. Color palette
  6. Typography

Now it's time to take step 2.

Step 2 To Creating a Brand Style Guide

Create a Vision Board to help clarify, concentrate, and maintain focus on your branding, voice, imaging, and messaging goals. You are ready to Create your Brand Style Guide.

Narrow Down your 6 Key Elements
Remember Less is More.


Step 3 To Creating a Brand Style Guide

From your Vision Board, define your six essential guiding elements of your brand style guide:

  • Brand story, vision mission, and values.
  • Brand Logo
  • The brand color palette.
    • Color match: PANTONE name and number.
    • Print color: CMYK.
    • Digital color: RGB and HEX codes.
  • This is where MS Word styles come in.  Set up a company-style set and use it consistently across all devices, for all communications from emails to leave-behinds.
  • What are the mood and visual take away you want to have when people visit your brand?
  • Create your Voice by collecting a list of words and phrases you like.

Step 4 To Creating a Brand Style Guide

Make a list of your brand collateral.  Make sure you cover both digital and printed.

For example:

  • Digital – MS Word, Website, Social Media, etc.
  • Printed; Business cards, Brochures, and Cut Sheets, Letterheads, etc.

Step 5 To Creating a Brand Style Guide

Create a draft outline for your guide:

  • Brand story, the story of why you exist.
  • Hi, this is “BRAND XYZ.” Here’s what we make and do.
  • Your Mission, Vision, and Values.
  • Logo
  • Here’s our logo and what it means.
  • How to use our logo.
  • How not to use our logo.
  • Color palette (Check out the Psychology of Color).
  • These are our colors; this is how you use them.
  • Here are some Pantone swatches with CMYK and HEX codes.
  • Typography
  • Set MS word typography and styles.
  • Imagery
  • These are on-brand images.
  • How to lay them out, your style guide.
  • Voice
  • How we speak.
  • These are the words and phrases we use.
  • Here’s how the home page looks; take screen-shots of examples you like.  List the pros and cons so you create an adaptable guide.

Step 6 To Creating a Brand Style Guide

Cycle back and check everything, then plan for your evolution.  A brand and its branding are a living, breathing thing that changes and adapts with time.

If you need help, bring in an expert to orchestrate, coach, and guide you through the process.


▪  Use Your Voice To Build Trust In Your Branding.
▪  Create your Branding Style Guide
▪  Use word styles to save time and set the standards
▪  Bring in an expert to Coach and Mentor you through the process



Related Articles

Color Symbolism in Design and Marketing – Part 1 

Color Symbolism in Design and Marketing – Warm Colors

Color Symbolism in Design and Marketing – Cool Colors

About The Content Marketing Strategists Article, and White Paper Authors

Content Strategists Who Skyrocket Sales

Cheri and Peter Lucking are content marketing strategists, serial entrepreneurs, rebellious marketers, and technology experts.  They have started, grown, and successfully executed multiple businesses utilizing design, digital media, radio, and TV marketing.  They are bloggers, content writers, published authors, software gurus, crazy dancers, and animal lovers.  They love what they do and work SMART at what they love.

Image of a book and Kindle CONTENT BRANDING SOLUTIONS for ENTREPRENEURS - Strategic Content Marketing by Peter Lucking and Cheri Lucking Content Strategists for Content Branding Solutions, Denver, Colorado
Content Marketing Strategists Cheri Lucking and Peter Lucking can help Skyrocket your Sales with TIMELESS messages through CONTENT, GRAPHICS, and COACHING for all your media needs.

Cheri Lucking

CEO of Content Branding Solutions

Cheri Lucking is co-founder and CEO of Content Branding Solutions, a creative digital content marketing company. We specialize in attraction marketing content, graphics, website design, and associated consulting services in Denver, CO.  She is a prodigy of radio and TV marketing, a serial entrepreneur, a published author, and a successful businesswoman.

Cheri and her husband, Peter, are nationally recognized speakers on content branding, Strategic Content Marketing that combines digital marketing, social media.  Through their company and webinar Master Class, The Accelerated Program for Nine-Figure Content Marketing, they provide real, actionable advice to attract, retain, and convert, qualified leads to paying customers.

Content Marketing Builds Brand Awareness, Visibility, and Consumer Trust


Cheri has written persuasive marketing copy and provided effective digital marketing content strategies for Fortune 500 firms and successful small businesses, professional practices, large corporations, and entrepreneurs.  Cheri believes high-quality content is vital for influencing conversion rates.  Concise content allows you to connect with your consumers as you meet their needs, combined with clear CTA's, enable the reader to know what to do next.

Cheri is a professionally trained, certified business coach.  Cheri shares her knowledge as a digital marketing trainer with entrepreneurs, small businesses, and professional practices.

Set Yourself FREE

Sign Up for a 30 min FREE Coaching Session

Peter Lucking

Creative Director of Content Branding Solutions

Peter lucking is an influential content strategist, designer, brander, marketer, motivator, and media maker—a marketing executive and entrepreneur published author and illustrator.

Influential Content Strategists can Connect all the Divergent Pieces to Create
a Comprehensive Marketing Plan that Benefits Your ROI


Peter is a famous guest blogger published by multiple marketing publications, a sustainable columnist, and a prolific ghostwriter.  Peter provides actionable advice from an author and illustrator in the content marketing trenches.

Peter is passionate about helping entrepreneurs, small businesses, and consultants find new, innovative, cost-effective ways to leverage technology and marketing to facilitate rapid, sustainable business growth with measurable ROI.

Cheri and Peter started  Content Branding Solutions to help entrepreneurs and small businesses create their brand through evergreen attraction marketing content that transforms their businesses over time.

Double Your Firm's income in just 3 Years with the proven "Full Circle" Marketing Techniques Content Branding Solutions Utilizes, Consults, and Teaches.


Keynote speaker at marketing conferences and digital marketing trainer for entrepreneurs, small businesses, and professional practices.

Before the pandemic, Peter was an in-demand speaker booked over 52 times each year to deliver actionable sessions on personal branding, marketing strategy, and sales.  As Co-author of Content Branding Solutions for Entrepreneurs, Cheri and Peter continue the keynote speaking with The Accelerated Program for Nine-Figure Content Marketing to share their knowledge and help firms grow successfully in the future.

Peter is a popular guest blogger for numerous publications and international advisor to early-stage technology and social media companies via many startup Institutes.

Peter has branded and created marketing copy, graphics, and images and provided a digital marketing strategy for many successful companies and entrepreneurs utilizing the "Full Circle" marketing techniques developed and championed by Content Branding Solutions.

FREE Review

Website - Branding Design Review

Join Our Digital Master Class

The Accelerated Program for Nine-Figure Content Marketing

Cheri and Peter are the co-hosts of The Accelerated Program for Nine-Figure Content Marketing.  This hands-on online digital Master Class focus is Content Branding for entrepreneurs, small businesses, and professional practices.

The digital Master Class is based on the award-winning book Content Branding Solutions For Entrepreneurs.  The Strategic Content marketing modules lay the foundation for success with branding and teach you the A-Z proven strategies and cutting-edge tactics that will help your firm succeed.

Content Branding Solutions for Entrepreneurs - Strategic Content Marketing a New Book, eBook, Kindle by Cheri Lucking and Peter Lucking - Available on amazon

CONTENT BRANDING SOLUTIONS for ENTREPRENEURS - Strategic Content Marketing is The A-To-Z Guide to Content Marketing by Cheri Lucking and Peter Lucking.

Find Out More

The Accelerated Program for Nine-Figure Content Marketing


Our Award-winning book, Content Branding Solutions for Entrepreneurs, and our online Master Class, The Accelerated Program for Nine-Figure Content Marketing, will dramatically improve your branding.  We will share our knowledge on attracting, converting, and connecting with customers through all your media channels to grow your businesses.

The Best Content Branding and Marketing Strategist have an in-depth knowledge of
Editorial, Content Writing and, Graphics combined with SEO and Social Media Marketing Skills.
They are Aware of Trends and New Directions in the Marketplace.


Please visit our amazon authors page to find out more about all our Kindle, books, and Audible books:

Cheri Lucking    Peter John Lucking, USA- 


Peter Lucking Imagineers Brands. A designer, growth hacker, influential content strategist, , brander, marketer, motivator, and media maker—a marketing executive, entrepreneur, published author, and illustrator.