Black evokes the feeling of authority, power, and a sophisticated lifestyle.  Dark cocktail dress, black suit, and tinted car windows.  And of course, the little black dress.  Fifty shades of grey and black are also associated with the dark side of obsession and power.  Throw in some red and a tease of blue, and you have an avatar for the nom de plume.

All books need to have professional Editorial and Editing services.  We are happy to provide their services to all genres of books

Black is like a broken vessel, which is deprived of the capacity to contain anything.
- Leonardo da Vinci.

The Psychology of Neutral Colors in Display Ads and Banners

We can see from the examples above that the dash of red adds excitement to the branded Twitter banner ads off Dusky Skye LeRocks promotional materials.  The Brand voice and visual identity flow through all their marketing and sales materials.  The neutral silver-grey text adds a touch of sophistication.

Banner ads and Displays need to be Eye-catching

Expert Tip:  Use color to reinforce brand identity.

Psychology Neutral Color Design in Packaging

Neutral colors are not generally attention grabbers in packaging. But the Apple iPhone 13 Pro Max uses "Graphite, Gold, Silver, and Sierra Blue" as luxury eyecatchers.

An abstract study, the Neutral Correlates of Impulsive Buying Tendencies during Perception of Product Packaging, showed that:

• • Attractive packaging triggered more intense activity in areas of the brain associated with impulsivity than neutral packaging.

  • Unattractive and attractive packaging lead to less activity in areas of the brain responsible for reflective thought than neutral packaging.

  • Attractive packaging triggered reward responses in the brain, whereas unattractive packaging triggered areas associated with negative emotion.

  • Use color to create the appropriate Emotional association

  • Use texture and touch in packaging to evoke a reaction.

Color and texture Evokes Emotion in All Design

The Color Psychology of Brown in Website Design

Brown is the color of dirt, earth, earthiness, reliability, and authenticity; it is a warm, soothing color that symbolizes a wide range of emotions.  When used well in combination with green, it excels.  We believe we used the color well when we Imagineered Dry-fly Marks website.

This mystic quality of color should... find expression in a work of art.
- Hans Hofmann.

The Wooden Wish is an exemplary example of browns, clean white with hunter-green accents in a branded custom website design that speaks of craftsmanship.  What Do You Think?

We Imagineered Mark's brand to reposition him from a carpenter to a master craftsman utilizing branded content, images, and graphics to tell his story.

The Finest Unique Handmade Furniture and Wood Art Made in America from
Recycled Eco-friendly Urban Wood

The emotional symbolism ranges from friendships, earth, hearth, home, outdoors, reliability, credibility, comfort, endurance, stability, simplicity, longevity, intimacy, tranquility, masculine, nurturing, contentment, strength, passivity, fertility, generosity, practicality, challenging work, to humorlessness, heaviness, unsophisticated, sadness, dirtiness, and depression.

Expert Tip: Gloomy-Poopy-brown should be avoided like the plague!  Watch a child mix all the beautiful colors of the rainbow, and what will you get?  Shit-brown.  So be careful how you use it.

The Psychology of Tones and Hues Of Brown 

• Beiges and Tans – Sophistication, Seriousness, Warmth, Earthiness, Reliability, Support, Authenticity, and Neatness.
• Fresh Copper Brown (Note this is before it ages and turns green) – Passion, Money Goals, Professional Growth, Business Productivity, and Career Moves.
• Dark Browns – Sophistication, Richness, Robustness, and Nature.
• Muddy Browns – Humorlessness, Heaviness, Unsophisticated, Sadness, Dirtiness, and Shit.

Brown is often found on a variety of websites. Brown is particularly appealing when mixed with black, so darker shades are used on websites for sophisticated and professional products.

Lighter browns are often used to denote neatness and tidiness; companies that tidy your cupboards or sell products that do well tend to use these shades of brown.

Medium browns mixed with greens can be used on websites relating to nature, nuts, and food, along with agricultural products.

Muddy it All Together with Brown!

The Color Psychology of White in Design

The color of space, “White Space.” White can have many shades that put grey to shame.  White represents positive, cleanness, clarity, purity, simplicity, sophistication, and freshness.

Light is a thing that cannot be reproduced but must be represented by something else – by color.
- Paul Cezanne

In some society’s white symbolizes death.  Cold white hues can be negative, giving a feeling of sterility, cold, unfriendly, elitist, isolated, and emptiness.

White is the most complex color for Architects and Interior Designers to deal with.  White is unforgiving.

Manufacturers and the cosmetic industry are so concerned and obsessed with white that they put titanium nanites, a whitening agent, in their products to make them more appealing.

Titanium White The Light behind Impressionist Painters

When Peter paints, he follows the impressionists like Renoir and Monet who used titanium white as it is the cleanest brilliant white and helps create a greater awareness of light, vibrant color, and the shifting pattern of the scene like an impressionist painting.

There are primarily two white shades, warm white, an old-fashioned tungsten light bulb, and cold white, a fluorescent light, so tread carefully with white as it picks up the color and hue next to it.

The Psychology of Color is a Powerful Tool in Design and Branding;
Make Sure You and Your Designer Choose Well.

So, now you can see how colors can influence the message you are trying to send and convey through your website.

A great deal of psychology goes into designing a great website, and the color choices are just one of the decisions that will affect your visitor’s perception of your firm.

When creating a website, all the firm's branding must be considered, including well-written content.

Learn the Secret to
Color Psychology for Content Branding, Marketing, and Sales?

Read the 4-part how-to guide to Color Symbolism in Brand IMAGINEERING. We share how it affects Your Brand voice, visual identity, and equity, from logos to your custom website design, content branding, search engine optimized copy, and more. In addition, BD, marketing, sales, and services, we answer what color psychology is and how the primary colors influence your emotions, choices, and perceptions.

4-part series of Color Symbolism in Brand IMAGINEERING
and how it affects Your Brand Voice, Visual Identity, and Equity,
from Logos to Website Design, BD, Marketing, Sales, and Services

A 4-part How-to Guide to Color Symbolism in Brand IMAGINEERING

Part 1 Primary Colors - The Psychology of Primary Colors in Branding and Marketing
Part 2 Warm Colors - The Psychology of Warm Colors in Branding and Marketing
Part 3 Cool Colors - The Psychology of Cool Colors in Branding and Marketing
Part 4 Neutral Colors - The Psychology of Neutral Colors in Branding and Marketing

Discover Brand Imagineering
Your Brand Colors and What They Mean to Your Customers
 Your Brand Voice, Visual Identity, and Equity

In this 4 part how-to-guide, we share the best ways to find and select your brand color pallet with the twelve (12) most used colors and the emotions to create your branding color scheme from Content Branding Solutions

We show proven expert tips to consider when using color in content creation and marketing and sales copy, websites, website design, book covers, logos, download, and sales buttons to get you the results and benefits you and your brand deserve.

We provide Expert Tips That have value, with proven benefits to consider when using color for logos, website development, design, book covers, marketing graphics for social media, LinkedIn, Twitter, Meta (Facebook), etc.

Your Knowledge about the Psychology Color can Become Your Marketing Game-Changer...