Content Branding Solutions coaching team shares the best ways to create a powerful presentation with 18 presentation tips.  We show you these proven coaching tips so you can get the benefit and value. These Eighteen (18) proven methods will show you how to create a Powerful Presentation. The information will help you win that next presentation that will help you knock it out of the ballpark. So pick up a copy of our eBook Content Branding Solutions for Entrepreneurs to learn more.  As a bonus, our content marketing strategies and coaching team have added three expert closing tips and the Secrets to Captivating Presentation Delivery, a how-to on making your prospects want more, just for you.

"Knock it out of the ballpark and score the home run with a great presentation." - Cheri Lucking

Fear is Holding You and Your Team Back from Presentation Success.

You know the feeling, the dread, sleepless nights, the ache in your stomach, sweaty palms, the voices in your head bringing you to the brink of wanting to curl up in a corner and hide.  Presentations, public speaking, why does it grip us with fear?

Many people fear public speaking.  Today there are things we fear more; we have less control over:

1. Walking alone at night
2. Becoming the victim of identity theft
3. Safety on the internet
4. Being the victim of a mass/random shooting
5. Public Speaking

Of all the things we fear the most, Public Speaking ranks high on many people's lists.  (Chapman University, 2014)

Do You Fear Public Speaking and Presentations?

Be bold if you are afraid of failing, as our niece Courtney would say, "get over it - with our Eighteen (18) Presentation Tips."

Let us start with our Roadblocks to Success?  What we fear:

1. Inadequacy
2. Uncertainty
3. Failure
4. Rejection
5. Missing out
6. Change
7. Losing control
8.  Being judged
9. Something terrible happening
10. The fear of getting hurt. Vulnerability in business is one of the secrets to connecting with your audience.

Coaching and Our 18 How-to Win Presentation tips will help you and your team succeed with a powerful brand voice and visual identity to build equity with your audience.

In whatever you do, anticipation and vision are both necessary ingredients to fight the fear of uncertainty. 
- Adam Kirk Smith

The Bravest You: Five Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life

Coaching you to success through a well-thought-out proven process will help you walk into presentations with the confidence that you are great at what you do, whether in-person or a webinar. Knowing that your audience wants the information will help you consistently close more sales.

Your audience does not know what you forgot to present.  So have fun with your presentations, and your audience will respond in kind.  It sounds simple, and it can be.  Content Branding Solutions has a system to help you create and present rewarding information that will leave your audience wanting more and clients begging to work with your team.

Fear of the Unknown Melts in the face of Knowledge
Presentation Coaching, Practice, and Confidence

Webinars have their place in our busy world.  Increasingly we are working remotely; travel is less and less attractive.   Webinars can happen on the spur of the moment once you have a foundation, a template, a guideline to walk you through the process that seems to be insurmountable at times.  The best part of webinars, you can present them repeatedly once you have a well-thought-out system.

We share Eighteen 18 Tips to create a Powerful Presentation that will help
You Score a Home-run

"Knock it out of the ballpark and score the home run with a great presentation." - Cheri Lucking

Public speaking, webinars, podcasts, and PowerPoint presentations, coaching helps you speak eloquently and persuasively in all formats to deliver, reach, and connect with your audience.

Check these Tips out if You have the outline of an excellent presentation, but it's just missing:

• The opening
• That punch, or the correct order?
• When do I ask for the sale?
• How do I lay out the process of what I want my audience to do?
• What should my presentation structure be?
• How do you step up your presentations?
• The call to action and persuasive beneficial close.  After all, why am I standing here if it's not to win that sale or contact?
• Remember that an excellent presentation starts with preparation. Start with the result in mind.

When presenting a webinar or in front of a live audience, you must be enthusiastic and engaging.  If you stick to your knowledge, thought leadership experience, and expertise, you will have more confidence because you know your topic inside and out.

Set Your Goals, Strategy, and Tactics For Your Presentation or Sales Pitch
To Answer the Needs of Your Income Generating Target Audience

Target Your Market for Sales Presentation Success

• Know your audience as well as possible, put yourself in their shoes.
• Create a presentation that will solve needs and problems in the target market.
• Create an attention-grabbing title/headline that will grab your target market's attention.
• Content is an asset, do not data dump.
• Outline your content just like the chapters in a book. Create a story that takes your target market audience on a journey.

Rehearse Your Presentation

STOP the "um's, aah's, like, you know, and you know what I mean!"
Rehearse Your Winning Presentation

These filler words, verbal crutches, will quickly lose your audience and cadence; it is easy to insert useless words when nervous.  Delete these filler words from your next presentation and immediately boost your confidence and gain respect from the audience.

Expert Tip: Don't read every bullet point line for line, word for word, until your audience wishes they could run out of the room.

They are not there to Listen to you Read;
They are there to Engage with You, your Words, Content, and Actions!

Take deep breaths before a presentation.  Relax your mind and remember; your audience doesn't know what you forgot to include.  If you find yourself in the middle of your presentation inserting these filler words, pause, take a sip of water, briefly look at your notes, regroup and continue.  Don't say I'm sorry.

Third-party validation is a powerful tool.  Please don't say, believe me, trust me, instant red flags.  Instead, use real-life success stories to validate your point.

Do Your Homework - Be the Knowledge Expert in the Room

Know your topic, body of the presentation, expected outcome, and close.  It is a journey of discovery filled with knowledge and the unexpected.  Use the 18 how-to win presentation tips to inspire, share, to show the value,  knowledge, and experience to make people feel profound emotion and joy. Most of all, to have fun with the passion of sharing your beneficial knowledge to create emotions.  You want them to want you on their team.

Expert Tip: To get results, don't talk to the slide.  The slide is s not interested in what you have to say!  But the audience might be.

There is a specific order of taking a prospect or audience through a presentation so choose your words carefully to convey exclusivity by focusing on:

• Benefits, not Specifications.
• Value, not Price.
• Show not Learn.
• Emotions, not Reasons - Your visual identity, graphics, etc., should resound with your target audience's emotions.
• You, not I, for example, The latest survey by XXX shows, You should be doing this to get proven results. Do Not say I recommend.

To get your prospect's attention, remember to state your intended outcome, benefits, value, or call to action at the beginning of your presentation.  By sharing this information, you will take the pressure off of both you and the audience.  It says that you are there for a purpose and you have done your homework. You are there with a solution and a benefit to a problem that your prospects have.

Discover what your Audience or Prospect Wants and Present it to them clearly, concisely with conviction.  You are the expert.

Remember, you represent your brand, so being the thought leader, the go-to expert in the room is all about the event, presentation coaching, brand voice, and visual identity that you portray to create equity and rapport.

Get a Coaching Team who can Build Your Confidence.

What is left to be nervous about if you remove the unknowns from the presentation by having the best outline, professional images, materials, and flow that takes the audience on a journey that interests them?

Expert Tip:  Get a Coaching Team for your Attraction Marketing.  Utilize the benefit of professional  Content Marketing Coaching ▪ Online Branding Coaching ▪ Brand Marketing Coaching ▪ Content Marketing Coaching ▪ Personal Branding Coaching ▪ Content Branding Classes ▪ Online Branding Coaching ▪ Brand Marketing Coaching

Eighteen Tips to create Better Presentation

1. The best slides may have little or no text at all. A presentation is not a word-find puzzle of blah, blah-blah, slides crammed with text.
2. Utilize Excellent Content writing and copy
3. Choose clear edited text and uncomplicated backgrounds. It's all about communicating your Branded  Content.
4. Have fun, communicate and motivate. It's not a race to get to the end. It is a journey you are sharing, so encourage your audience and interact.
5. No tartan slides filled with clichés.
6. Use High-quality, eye-catching Graphics: Never use a cliché image. It won't seem that novel to your audience; look for exciting and eye-catching illustrations or photos.
7. Be Yourself. People Buy People they know, like, and trust.
8. Delivery - Let it Rock. Match the Rhythm and tenor of the presentation with the Content. Dance through your performance.
9. Evoke emotions with color: The right hue can help persuade and motivate your audience. They are not wearing shades, so don't hit them with clashing colors. Please read our blog on the psychology of color.
10. Use clear charts and diagrams: Don't over reference stuff.  Dataviz slides are not 'cool' or 'hip'!
11. Use Occam's Razor to Keep it Simple: Don't overcomplicate your slides.  Less is more; Occam's Razor Rules.
12. Text size: If your audience needs binoculars to read the text, take it off.
13. Reduce the magic hand waving: If you can't explain a complex graph or slide, don't expect your audience to understand your presenting information.
14. Design: Make sure your slide presentation is professionally branded.
15. Avoid PowerPoint templates: Have a visual branded theme that matches your brand Imagineering.
16. Interact with your audience: Don't switch the lights off.  Instead, turn them down so you can interact with your audience.
17. Create Your Closing Script.

75% of Companies Say Closing More Deals is their Top Sales Priority
Source: https://www.hubspot.com/marketing-statistics

18. Learn how to handle the Objections. Focus on the benefit of the benefit

Bonus Presentation tips from the Expert Marketing Strategists
at
Content Branding solutions Creative Agency

Expert Closing Tips:   

•  Share out your Leave-behinds a branded one-pager shaking hands and placing a hand on the shoulder of your audience.
•  Get Your Audiences Contacts. Ask everyone to sign up on your sign-up sheet or leave their business cards to win a prize.
•  Create a Downloadable pdf of the PowerPoint presentation. And make sure you share the link after the presentation with all the sign ups encouraging them to share.

Organize your presentation in chunks.  Your slides should not be your written presentation.  Instead, your slides are there for a reminder and an interesting visual for your presentation.

Expert Tip: Use a Coach to Practice, and Prepare your Presentations

Record yourself and watch back.  Present to yourself in front of the mirror.  Practice in front of friends and your boss.  Scary, but once you breakthrough, you will have the audience participating, hanging on to every word.

Be a winner.  Use a professional coach, who shares the best ways for thought leadership coaching, training, mentoring, and teaching for you and your team.

Take a How-to class or Coaching to build Confidence and Discover Your Skills.

• Content Marketing Coaching, Mentoring and Training Course for Entrepreneurs
• Online Content Branding Class for Startups Small businesses
• Brand Attraction Marketing Classes for Small businesses
• Online Branding Courses & Classes for Professionals Practices
• Attraction Marketing Classes for Independent Consultants
• Brand Marketing Mentoring for Thought Leaders
• Personal Branding, for Entrepreneurs on the rise
• Content Branding Classes For BD, Marketing, Sales, and Services

Get coached to be the best thought leader and knowledge expert you can be.

Expert Tip: Why should a prospect give you their money?  You must earn their trust, create respect through rapport, and be liked because you answered their fears and helped lead them to the close by sharing the benefits of the purchase.

A powerful presentation earns prospects' trust and creates respect through rapport and because you answered their fears and helped lead them to the close by sharing the benefits of the purchase, and they will like you.  People buy people they know, like, and trust.  Our one-on-one coaching and mentoring teach you to be that person.

Coaching, Mentoring, Training, and Teaching From
The Content Branding Strategist and Marketers in the Trenches

 Secrets to Captivating Presentation Delivery

Win your audience over with your smile, an interesting or funny story.  Engage your audience, ask probing questions to get your audience smiling and shaking their heads in agreement. Connect with your audience, and they will respond in kind.

Proven Secrets for Success

• Start Strong, hook them early
• Make eye Contact;  Smile talk directly to people making eye contact. You will get followers and questions
• Do the unexpected
• Move away from the podium;  Break the audience presenter bubble by walking out into the crowd
• Present with Enthusiasm and Passion
• Keep it short
• Use a remote and wireless mike
• Tell a story or a joke; remember you are telling the audience story sharing an experience
• Keep the lights on; it is not a slumber party
• Always be polite, professional, and courteous

Ask for the close - The call-to-action - what do you want your audience to do?  They are waiting!

A knowledgeable Team can TEACH, MENTOR, and COACH YOU The BENEFITS
to
DELIVER YOUR BRAND PROMISE and TO BUILD TRUST AND RAPPORT in your Presentations

Conclusion To 18 How to Win Presentation Tips

Many people fear Public speaking.  Today there are things we fear more; we have less control over:

1. Walking alone at night
2. Becoming the victim of identity theft
3. Safety on the internet
4. Being the victim of a mass/random shooting
5. Public Speaking

Reference: (Chapman University, 2014)

Utilize skilled coaching experts and content strategists to win that next big interview, presentation, or sale.  To your success. Contact us if you would like a chat to see how we can help.

References

Chapman University.  (2014, October 21).  The survey shows what Americans fear most.  Retrieved from ScienceDaily: https://www.sciencedaily.com/releases/2014/10/141021125937.htm