"Content marketing is the engine of your business." - Cheri Lucking

Content Branding Marketing Solutions:

• Focuses on the brand's values, brand voice, and visual identity, not on its products or its services.
• Generates conversation around the brand through thought leadership articles and white papers. Content Branding Solutions Blogs are great examples of thought leadership attraction marketing copywriting with built-in SEO that speak with a brand voice and visual identity.
  • Example: If you are in the solar industry, stop doing the hard sell; use articles and case studies to show how solar can save energy. Attract your target audience to you by answering the questions in your target market's mind.
• Attracts targeted prospects to the brand through added value. Your blog should add value and answer the needs or concerns of your target market.
  • For example, expertise, self-performance in steel erection, or acoustical isolation adds value in the construction industry.
• Storytelling gives you the Competitive Edge by differentiating the brand from the competition. We build brand stars, as people buy from experts in the field they know, like, and trust.  Check out Dry fly Marks website brand storytelling.
  • Example: Financial consultants and Money managers should create Quarterly white papers about finance 2021 – Market Pro 3rd QTR update that follows industry regulations.

Content Branding Solutions as a creative agency recommends that your branded content marketing combines with multiple marketing channels as part of a comprehensive marketing plan to attract inbound traffic and generate leads 24/7/375.

Which Content Marketing Channels are Professional Firms Using Today?

The following responses come from a recent survey conducted by Marketing Charts (Hubspot)

This is what others like you are doing for Content Branding Marketing Solutions

✔ Content Marketing Copywriting with Built in SEO
✔ Attraction Marketing Solutions for Multimedia
✔ Branded Content Marketing for LinkedIn Professionals
✔ Content Marketing for Facebook Friends and Family

Are the top channels working today?   Attraction Marketing Copywriting with built-in SEO is paramount to your success, whatever media channels you use.

• Attraction Marketing Website Search Engine Optimized Branded Content, images, and copy that attracts, utilizing persuasive brand imaging to create a powerful visual identity like Cat's logo above, helps convert prospects to clients psychologically.
• Dedicated Services Sales Pages linked to thought leadership articles that drive inbound prequalified clients to short and long-form Landing pages set up as marketing funnel pages that:
• • Demonstrate your firm's skills as the knowledge experts in the industry
  • Build trust through creating stars in the field.
  • Have a clear Call to Action that sets the next stage in the sales funnel or flywheel and Converts
• Thought Leadership articles with integrated SEO that targets your core income-generating market on your website to attract new potential prospects.
• Integrated Calls to action interlaced from the landing page call-to-action (CTA) to the last services page
• Email marketing to current customers and prospects with short, bulleted, and precise backlinks to the thought leadership articles.

Note: I have to say, "I am exhausted and inundated with emails."

• LinkedIn for Professionals: Utilize backlinks with thought leadership articles, short posts, and project updates linked to a schedule to get prequalified leads.
• Instagram for Artisans, updated product images linked back to a project page on your website.

Example: Liframy Earth Stone Jewelry See the "join Amy" on Instagram CTA's.

• White Papers that provide clients with beneficial information that they need
• Informative Videos created around your expertise
• Helpful Guides and Reports like this one What is a Creative Agency

Use Content Marketing and Copywriting with built in SEO for Your Business
Need Help?  Hire Content Branding Solutions Today

Content marketing is based on your customer needs; its focus is not a hard sell but matching your core customer's needs and concerns to your knowledge as the experts in the industry, your products, and services.

Content marketing is not self-promoting; it is about being a knowledge resource, helpful, inspirational by providing valuable, beneficial content in a consistent and timely manner that will attract your ideal targeted markets.

So, What Hot Topics Should You Write About?

Expert Tip: Read the list below and jot down what you could do to answer your clients' needs and concerns.

Examples of Construction and AEC Industry Content Marketing Blog Topics

Think about how these types of topics might work for You,
Jot down your ideas or go to the next section to find topics in your industry.

• General Contractors
  • Preconstruction Services: How can they save you time and money?
  • Potential Email capture: Download the Pre-Construction Guidebook with convincing copywriting with built-in SEO
  • Sustainable Construction Trends: Resilient Design.  Sustainability.  Net-zero construction.  Green at No Cost
  • Construction Cost Trends in XXX (Note this is your area of expertise and core target market)
  • Constructability: Differentiations in Construction Techniques and when and why you should use them
  • Teamwork: How to improve the Design Construction Relationship between the design and construction team
  • Cost Saving Building Enclosures: If a product can save time, why not use it.
  • Sound Attenuation in Multifamily construction
• Renovation Contractors be the Go-to Resource:
  • 5 Easy Ways to Improve Your Home's Energy Efficiency
  • Inexpensive Sustainable Solutions for Your Home
  • The do's and don'ts of Kitchen Renovation
• Home Builders be inspirational with ideas and photos that solve buyers' problems:
  • The Reemergence of the mudroom: New Foyer Keeps Family's Entrance Clutter-Free
• Roofing Contractors, "Chase the Storm" flyers, geo-fenced Google pay-per-click
  • Articles and blogs: Timely advice like a report on, How to Determine if you have Hail Damage

Five (5) Ways Content Marketing that utilizes Attraction Marketing Copywriting, content, copy, and SEO can work for you as the cornerstone of your attraction marketing strategy will achieve positive results in the following ways:

1. Builds Brand Awareness

A well-thought-out content marketing plan strategy, a comprehensive implementation plan with attraction marketing content, and Copywriting with built-in SEO will help organically and directly position your firm in the marketplace if your website has SEO!

Brand awareness will help your firm gain exposure to introduce your company and its solutions.  Your thought leadership blog articles and white papers will organically increase brand awareness.

2. Establish Expertise

Establish yourselves as the credible go-to experts by publishing educational thought leadership articles related to your firm's knowledge, products, and services.

Expert Tip:  By being the thought leader in your field, you give prospects a reason to hire you, and past customers flock back to become repeat clients.

3. Increases Leads

Content marketing helps attract qualified customer leads as your firm builds lasting relationships.  In addition, content that is perceived as valuable and of benefit in resolving your client's problems encourages trust and engagement.

4. Engage with Qualified Prospects

Prospects want to read material that is of interest to them resolves their issues, challenges, and concerns.  Remember that an article must take your reader on a journey with a defined goal and conclusion.

Precisely written attraction marketing copy should attract qualified customers and promote your interests persuasively with great copy that convinces potential clients that they can get to know, like, and trust you.

Expert Tip:  Great content copywriters are journalistic; they create new beneficial content for you that tells your story from Construction Industry trends to sustainable and resilient construction methodologies.

Content Marketing Copywriting can Engage with Qualified Prospects for You

5. Increase Sales

Increasing sales and creating a high return on investment (ROI) from your website should be a priority for every Design and Construction Industry business.

Digital online marketing can help your practice attract and capture online leads 24/7/365 days of the year.  A well-thought-out content marketing strategy, driven by a master messaging roadmap in place, is so important.

Without capturing, tracking, and distributing your sales leads, there is no way of quantifying your web page success.

A targeted ongoing content marketing strategy can efficiently help you grow your construction business.

Well done, You got this Far, so here is Your Bonus

Yes, you are busy now, but what does the future market hold?  A downturn?  Position your firm for long-term success.  Get started today with Six (6) Easy Ways to Make More Sales Now.

1. Create a Master Messaging Road Map.
2. Set a Marketing Budget that matches your scope.
3. Decide who, what, and why you want to be known, professional, reliable, trustworthy, well managed, good quality, great value?
4. Choose a Powerful logo representing you, your message, and your services.

A logo should tell you what a Company Does
and
Be Memorable as a Content Branding Piece

What makes the Big Sky logos persuasive and influential?  First, Big Sky hints at what type of construction they do, versus others that fall short with no clue what they are selling.

A well-designed brand logo speaks a thousand words, like cate it can subconsciously influence your decision.

Are you looking for a Creative Agency  Contact us today!

"A creative agency is a team of content strategists that uses innovative strategies to
Help clients achieve their goals.
Creative agencies are sometimes called marketing agencies."

 What is s Creative Agency - Download PDF

5. Storm the Internet with well-edited Thought Leadership Articles and white papers to position yourselves as the experts.

6. Market your Superstars as the experts in the field.

Branding your Construction firm is far beyond just "being on time and on budget."  It is about connecting with your client's mission, vision, and values, answering their needs and concerns to build trust as the experts in the industry.

Expert Tip: use Thought Leadership to Innovate and Activate Your Brand and Skyrocket your BD, Marketing, and Sales.

Check Out
>>>The Secret "Double-o-Seven" to Contributing Authors, editors, and Ghost-writing <<<

Content marketing is an ongoing process.  Therefore, consistently posting relevant, quality content helps to build up a continuous flow of traffic to your site for years to come if you follow the outlined procedure. You want to be Your Industry thought Leader but don't have the time to get results with contributing Authors, editors, and Ghost-writing.

Use Attraction marketing copywriting, content copy, and SEO that tells your story and convinces potential clients that you are the thought leader and the Knowledge expert to trust in your industry will attract clients only if it is well edited.

Suppose your Thought Leadership articles, content marketing pages, and images are SEO optimized correctly, with a compelling Meta description and Meta keywords targeted at your core clients and services.  In that case, your article will drive prospects to consider you a valuable information resource increases your credibility with them.

Content marketing engages with prospects to grow your business day after day!

Now's the time if you aren't currently integrating content into your overall marketing strategy.

If you need help, contact us for construction industry marketing and content advice!

References

Hubspot.  (2018, Unknown Unknown).  The Ultimate List of Marketing Statistics for 2018.  Retrieved from Hubspot: https://www.hubspot.com/marketing-statistics

Peter Lucking co-CEO - Creative Director

As co-CEO of content Branding Solution, a creative agency, I Bring three decades of Knowledge about the design and construction industry as a business marketing director, award-winning designer, theatre consultant, Amazon bestselling, author, Ghost-writer, and award-winning illustrator, and editor to help you market your product.

"As an advocate for sustainable and resilient design and a Construction Industry Expert, let us create Content together that gives you the competitive edge."

Content Branding Solutions has successfully authored, ghostwritten, edited, illustrated, and published thought leadership content from sustainable and economic white papers to articles and presentations on resilient design, culminating in "Green at No Cost" and Amazon bestselling book on sustainable design and economics.

Content Branding Solutions is the Solution for Your Growing Thought Leadership Copywriting Demand

We help firms envision their goals and deliver the content to succeed in a competitive market.

Copywriting demand is at an all-time high.  As a result, marketers actively search for professionals who know their market and want to partner with them.

Peters Specialty niche is B2B Copywriting is for the Design and Construction Industry

BUILDING DESIGN ▪ Architects ▪ Engineers ▪ Interior Design ▪ Lighting Designers ▪ A&E Consultants ▪ Professional Consultant Firms ▪ Sustainable Design ▪ Resilient Building Design ▪ Sustainable Solutions ▪ Professional Businesses ▪ Cultural Performing Arts ▪ Design Firms

CONSTRUCTION INDUSTRY ▪ General Contractors ▪ Construction Companies ▪ Construction Managers ▪ CM ▪ CMGC ▪ Home Builders ▪ Real Estate ▪ Small Businesses

Contact us Today to Discover Your Content Branding Marketing Solutions