Brand Imagineering 4 Psychology of Neutral Colors in Branding and Marketing

4 Psychology of Neutral Colors in Branding and Marketing

Neutral colors are great to mix with cool or warm colors; their pale nature can soften an intense red or […]

Brand Imagineering 3 The Psychology of Cool Colors in Branding and Marketing

3 The Psychology of Cool Colors in Branding and Marketing

Part 3 Cool Colors – The Psychology of Cool Colors in Branding and Marketing.  In Part 3, Cool Color Symbolism in […]

Part 2 Warm Colors - The Psychology of Warm Colors in Branding and Marketing

2 The Psychology of Warm Colors in Branding and Marketing

Warm color psychology is based on the red area of the spectrum and includes red, orange, and yellow.  The emotional […]

Brand Imagineering Part 1 Primary Colors - The Psychology of Color in Branding, Marketing, and Sales

1 The Psychology of Primary Colors in Branding and Marketing

Before you brand your company, it is essential to understand the psychology of color and its role in Imagineering your […]