The Professional Sales Funnel for Small Business to Big Enterprise is a well-crafted offer with Squeeze Page Copy reinforced with imagery that uses psychological triggers to convert leads to customers.  Every offer is a series of proposals designed to build trust, increase purchase size, and drive subsequent purchases.  From the five-step value ladder to a simple click funnel, download our FREE How-to guide on LinkedIn Profile Optimization.  We will use our Lead Funnel as an example in this article to help you create your professional sales funnel.  LINK

The Long-term goal is not to make a single sale,  
instead, the goal is to create returning customers with lifetime value

A Lead Generation Funnel Can Create Leads 24/7/365

A two part series on:

How to Create a Professional Sales Funnel for Every
Small Business to Big Enterprise

Part 1 The Professional Sales Funnel for Every Small Business to Big Enterprise

• The Professional Lead Generation Funnel Sales Funnel
• Structure Each Sales Funnel Stage to Build Anticipation
• Marketing Funnel One-Liners
• Use Actionable Takeaways Based on Who, What, Where, Etc., for your Sales Funnel
• The Click Funnel Upsell

Part 2 The Professional Sales Funnel for Every Small Business to Big Enterprise

• Address the "Catch" in with the Squeeze Page Copy
• Include Social Proof Endorsements so that your Prospects get to Know, Like, and Trust You
• The Guarantee Building Trust Using Risk- Reversal Psychology
• The Squeeze Page Copy Summary or Recap before the Close
• Autoresponder Graphics and Text

The Simplest Sales Funnel is Divided into Four Parts:

• Introduction to creating credibility
• Actionable Takeaway – Lead generation is the cornerstone to business success
  • Here is the Bait the Attention Grabber, and we give a Valuable Baseline Offer
• Interest and Desire - Middle of the sales funnel (MoFu): Potential customers
  • This is the Hook, the unique sales proposition (USP)
• Action Bottom of the sales funnel (BoFu): New and existing customers
  • It's Time to land that fish - The Call-to-Action, (CTA.)  Lead funnels get your email,  sales funnels, and squeeze pages help close the deal. 

The key to a successful sales funnel is to take your customers through an emotional journey that builds trust and guides the buyer to the action.  Often that action triggers a "must-have" emotion reinforced by persuasive squeeze page copy, content with words, colors, and images as part of the CTA that convey value, urgency, and exclusivity.  As a result, the trigger to buy often is based on emotions and not reasons.

The Key to an Effective Sales Funnel is to
Engage with and Provide Increasing Value to Your Prospects Throughout Each Sales Funnel Stage.

What is a Quality Lead Funnel?

Expert Tip:  A Quality Lead is someone who you have targeted with your SEO Solutions, who was attracted to your offer, and who has shown interest in your offer by handing you their contact details so that you can continue the conversation. 

 How do Lead Funnels Get Quality, High-value Traffic?

• Organic SEO Post on Your Website and Social Media
• Using a Paid Ad Campaign via Facebook, Instagram, or Google Ads
• Email Promotion sending an email to your contacts list
• Publishing the link on your Thought Leadership or industry-leading blog

Your sales funnel Squeeze Page Copy and content needs to speak directly to your prospective clients to "them" on a personal and individual level.  Target and focus your offer on your core income-generating prospect demographic.  These are the high-value clients that you already have or want.

Your Unique Sales Proposition USP
should
Solve a Problem and get the Desired Result Through an Expert Advantage

Who is Your Demographic?  Use this simple who, what, when, where, how to analyze and target high-value potential clients.

For Example, for Content Branding Solutions' sales funnel for our FREE LinkedIn Profile Optimization Guide, LINK...... we did the following:

Who is your ideal customer, who do they trust, and what images should you put on the page to embody those (current customers)?

Expert tip:  We used our clients' first names to help us identify traits and demographics in our lead Funnel.

Example Demographics used in CBS Lead Funnel

• Result Driven Professionals at the top of their game (Wendy, Zach), Wealth Advisers, Financial Advisers, Health Markets B2C, Service Industry
• Innovative NICHE-specific Consultants (Stephanie, Katy, Ben, and Chris ) – B2B and B2C Service Industry
• Who has an eye for Art, Craftsman, Artisans, Authors (Amy, Mark, and Dusky) - B2C - Retail
• Mid-life Age Range 41 – 67:  Gen x (born 1965 – 1980 age 42 – 57 and  Baby Boomers (born 1946–1964) age 57 and older, with specific buying patterns and characteristics.   Middle-aged, experienced deal shoppers who hold the majority of US disposable income.
  • Gen X Shoppers Enjoy Deals & Store Brands.  According to eMarketer, "86% of Xers (ages 40 to 54) said, "they would try a new brand if offered a coupon or discount."
  • Baby Boomers Place importance on the quality of interaction.  Words matter.  Value trusted recommendations and reviews when making purchase decisions; good value for money.  They love Loyalty Programs.

Claim Your 10% Coupon Discount on a Website Design or Refresh

and

We use this Loyalty program at the end of the Offer if you schedule a FREE Chat

By Signing Up for this offer, You are immediately considered a member of our Loyalty Rewards Program, which entitles you to a 30% Discount on your first Project and FREE Consultations on all Your Branding and Marketing Needs offered by Content Branding Solutions.

Demographics used in Content Branding Solutions Lead Funnel

• Small businesses 1 – 50 people to midsize enterprises that are internationally recognized as small, midsize businesses, or small to midsize enterprises, a.k.a.," SMEs."
• Clear Services / Products / Unique handmade Arts and Crafts
• Our Clients are Result Driven Professionals Selling – Knowledge, Thought leadership or industry leadership, trust, rapport, and their story - People Buy People They know, like, and trust.
• We work with Everyone.

We Tell Your Story Because
Stories Trigger Emotions, and we are Emotional Creatures

Gérard Zaltman, the author of How Customers Think: Essential Insights into the Mind of the Market, found that 95% of cognition happens outside of our conscious brain and inside our subconscious, emotional brain.  That is why content, words, and images are so important.

What do they want out of your product or service?  What are they trying to escape from or find a solution to?

What is a Marketing Funnel?

Marketing funnels are representations of the process of attracting targeted consumers using SEO who are unfamiliar with your brand, turning them into leads and prospects, and finally converting them into paying customers using a marketing Funnel.

Expert Tip:  You want to call out the Problem and Solve it in your one-liner.

You want to CALL out your niche, identify the problem, agitate the problem (pour salt on the wound), then present your "Proprietary Method" on how you can SOLVE the problem… And add a CTA at the end.

Example One-liner for Professional Sales Funnel, Lead Funnel Page for your Squeeze Page Copy

I help (Niche) to (Solve Problem) and (Get Desired Result) through (Expert Advantage).

First One Liner for Professional Sales Funnel, Lead Funnel Page for Your Squeeze Page Copy

We help Entrepreneurs Imagineer their Brand to get The Competitive Edge Utilizing Branded Content and Images that Tell Your Story.

Second One Liner for Professional Sales Funnel, Lead Funnel Page for Your Squeeze Page Copy

We help Entrepreneurs Grow their Brand Revenue, tripling their income by Utilizing Attraction Marketing Content and Images that Tell Your Story.

Psyche – Personality of Our High-value Clients that we want to Partner with are Thought Leaders with a Dream and Drive for Success.

"Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could." - Steve Jobs

A Marketing Sales Funnel or lead funnel is about persuading and triggering people to want to buy or exchange something of value and benefit for another.

As an Example, Content Branding Solutions High-value Clients

• Have a Passion for what they do.
• Integrity, Personalization, Guides, Mentors, Advises.
• Detail orientated, Meticulous Messaging (because we wrote it).
• They often have Strict Professional Practice Guidelines, High Ethics, and Integrity.
• Go-getters - Innovative In their Field
• They are leaders, self-managing; they figure out how to do it as they know how to delegate.
• BUDGET
• Marketing Budget Not necessarily a number but the actions and strategy
• Thought Leadership Events, going to talk in front of the room, trade shows, conventions where clients gather
  • Co-Create Market-leading Presentations as we did for Richard and James.
• Our clients WILL NOT use Paid Media – effective paid strategies with clear ROI.

Your Branded LinkedIn profile should
Position Brand you as a High NICHE-specific Result Driven Professional

For Example, Content Branding solutions

• We Enhance and Help You build your brand with Innovative Brand Imagineering
• We have an eye for your branding style
• We Tell Your Story in Words and Images

Expert Tip:  Introduce the outcome and say a little about yourself and your company to create Credibility

Takeaway Example

• Actionable Takeaway – Lead generation is the cornerstone to business success
  • Here is the Bait the Attention Grabber, and we give a Valuable Baseline Offer

The first outcome is to share Content Branding Solutions downloadable FREE LinkedIn Profile Optimization Guide.  The second outcome is to build trust and rapport by offering you a discount code as part of our loyalty reward program.

Lead generation is the cornerstone to business success; we will share how we get it.

Stop Chasing Clients - Stop Wasting Your Time
Stop Shouting in the Wind of Social Media

Get the results
Grow, Attract, Convert, and Close Sales with our FREE How-to Guide on LinkedIn Profile Optimization

Content Branding Solutions Brand Imagineering
is
An exceptional ability to notice or recognize a particular thing or quality of a Brand with a good eye for new opportunities
We have a good eye for Professional Branding

When Tuesdays and Fridays.  Put the FREE Consultations Calendar Link in the downloadable….

Where does your ideal customer gather?

• LinkedIn – Marketing and Brand Awareness Developing Relationships ✔ Target
• Alignable – Developing Relationships ✔ Target
• Facebook – Used for Hiring, Selling to People, and Friends and Family
• Instagram -Brand Awareness – Sales

How

Stop Chasing Clients
Stop Wasting Your Time  - Stop Shouting in the Wind of Social Media

Get the results
Grow, Attract, Convert, and Close Sales with Branded Content Marketing Solutions
Solve your Marketing Problems with a 30-Minute FREE Complimentary Consultation

Ask Yourself what we want them to do on your Sales Funnel or Captur page:

• First is the offer, aka the bait… Free LinkedIn Optimization Guide PDF  A Value of $499 – What action do you have to take to receive the offer?
• Second, Sign Up to Pre-qualify Prospective clients
  1. Name, Email, Business web address
  2. In-house Quick review of Website Go/No-go.  To weed out High-value, low-value clients
• Third, a Personal Email Invite those that are a GO
  1. Inspire Curiosity – Are You Ready to Gain the Competitive advantage
  2. You're invited to schedule a one-on-one with Cheri and Peter to share how together we can improve Your Brand to give you the competitive edge.
     • We can do this for you for XXXX

• Offer – Free LinkedIn optimization PDF what a given offer is providing specific value or benefit?

Grow Your Revenue by an Extra 6-7 figures within the next 12-24 months.

• What strategies should you use to keep the potential client moving forward?
  This is our example:

Use the LinkedIn Optimization guide to Help You Grow Your Business and Close the Deal

Three Key Metrics make the difference between wasting your time chasing potential clients on social media and attracting quality pre-qualified clients to you.

• The social media outlets you market on, For Example, we are on LinkedIn and Alignable
• The quality of the audience you attract
• The messaging to your target market match to media demographic
• How does each subsequent offer relate to the previous and next sales funnel stage?

Because Brand Imagineering is What Content Branding Solutions do
You have to work for it, or CBS can do it for You!

Expert Tip:  Use human psychology in your Click funnel.   Our behavior is often driven by the need to avoid pain and the desire to gain pleasure.  Consequently when people do something that appears to be painful, they are doing it because they associate it with pleasure.