A Master Class on Thought Leadership
In This master Class Module You Will Learn how to get Get Quantifiable Results by being the Thought Leader, the Game Changer.
The Master Class on Thought Leadership is based on the book Content Branding Solutions for Entrepreneurs – Strategic Content Marketing, Chapter 5 – This book is for Entrepreneurs, Small businesses, and Professional firms. The book shares branding, content strategy and implementation, activating your brand, website development, thought leadership, creating brand awareness, email marketing, social media, and much more.
In this class you will learn how to become the thought leader in your industry, the sought-after entrepreneur, business, consultant, professional, or firm selling widgets, you will learn how to activate your brand utilising thought leadership.
Thought leadership is a method of activating a brand that should be at the center of your content marketing campaign.
To become the thought leader in your industry, you should aim to delight clients by providing beneficial value from producing the best cupcakes to the most efficient electric car. The key is simple; you must share your knowledge to build trust and attract clients.
Thought leadership is about creating content that is branded that answers the questions and concerns most on the minds of your potential clients and owners. Sometimes your targeted market may not even know what that question or concern is until you provide a solution to their problem.
Thought leadership should begin on your landing page with great targeted SEO copywriting that highlights your knowledge and is interlaced throughout your website to produce attraction marketing copy that is persuasive and engaging.
Your core services, professional skills, knowledge, and experience should weave throughout the site’s text to position you as the knowledge expert and authority.
Why? Because when the markets go south, you need to be positioned for success.
Be the Market Leader, the Knowledge Expert, and Authority Go-to firm with Thought Leadership
The Construction Industry as an Example
“In the last recession, the construction industry lost 30% of its workforce, 2.3 Million people. By the beginning of Q1 of 2018, the US construction sector had climbed back to be at full employment.”
Source: Beyond Estimation Presentation by Vermeulen
In the last recession, Design and Construction firms, their consultants, and suppliers that had specialty services and niche markets fared better than firms who were generalists.
It pays to be the Thought Leader. Thought leadership lays the foundation for innovative change, and by advocating an industry-altering concept, method, or idea, we can initiate change on a large scale, have fun, make money while doing what we love. That is the attraction of being an entrepreneur.
“Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” – Michael Brenner
At Content Branding Solutions, we innovate to create a new firm, a better widget, or expand a firm’s core business area. We do this by applying expertise in a new market segment that builds on a core service or improves an existing one, combined with content marketing and a compelling call-to-action, that can change the world.
Expert Tip: Activate your brand with thought leadership by advocating an industry-altering concept, method, or idea that positions you for success.
Build a Solid Thought Leadership Foundation
Sustainability stalled during the recession. Why? The combination of mistrust of an industry that promoted sustainability at what was perceived to be an extremely prohibitive cost to the detriment on occasion to human needs. All for a plaque!
Today firms are jumping on the resilient design bandwagon, the next best widget or idea, but what makes them stand out?
Image Source: © Content Branding Solutions | contentbrandingsolutions.com
The firms that design creatively with including sustainability at little to no extra cost over the life cycle of the buildings are the winners.
Image Source: © Content Branding Solutions | contentbrandingsolutions.com
Expert Tip: Entrepreneurs, startups, small businesses, and professional practices that are sustainable and apply resilient philosophies will reap the benefits of evergreen success in the future.
Plan for Your Success.
Firms with a master messaging roadmap, a master plan, tend to be more successful than those that play it by ear. You would not build a building without a strong foundation.
Thought leadership needs coaching and nurturing to develop its full potential with a plan that identifies its principal targets and client and owner concerns.
History shows us those thought leadership areas will rotate in and out of fashion, profound knowledge adapts, its name changes, but the core principals are the same.
Profound knowledge shines. For example, European vernacular architecture combined many principals of Sustainability and Resilient Design, creating a sense of place that many desire to visit and live in the surroundings.
Norman Foster perused high-tech innovative sustainable solutions, innovative buildings that respond to their environments, climate and are cool to be around. Polite Architecture spread its wings in sculptural forms that excite from Frank Geary. So, what has changed?
We Encourage You to Be the Next Thought Leader in Your Field.
What are the Innovations of the Future?
Thought leadership can bolster your sales and positioning in the marketplace, giving you a better ROI over an extended period. Most of all, being an innovator and leader is fun and rewarding!
If you are interested in leading the pack, thought leadership content marketing can let the world know about your product to help you open the world’s window to your innovation and inspiration.
Expert Tip: Take a look at how Dyson uses thought leadership content in all their media and deliverables. Learn and be inspired.
Create Brand Leadership to Reach New Customers
Is it time to refresh your brand with a little thought leadership or some excellent beneficial copy? Is it time to re-visualize your professional firm? Reinvigorate your product in words and graphics? Rewrite text and content so you can reach qualified customers for your business?
A new website and/or fresh content can help you flourish by promoting your expertise, experience, and exceptionalism.
Knock it Out of the Ballpark with Thought Leadership Content Marketing
Your brand activation marketing must deliver thought leadership that offers valuable content that connects to your targeted audience and provides benefits. If you do this, the process will bolster your sales and positioning in the marketplace, giving you a better ROI.
Words have the power to be your ‘Rain Maker.’ Thought leaders are bringing on a “Knowledge Storm” with customer-focused Articles and White Papers. Why don’t you lead from the front?
In This Master Class on Thought Leadership You will Learn How to Be the Thought Leader
▪ Builds Trust as the Brand with a Competitive Edge
▪ Improves your positioning in the marketplace
▪ Creates Opportunity
▪ Attracts Clients
▪ Retains Clients
▪ Bolster Sales
▪ Provides Customer Delight
