Planting Your Flag – Activate Your Brand
Solid advice with actionable tips to convert qualified leads to paying customers
This class is based on the book Content Branding Solutions for Entrepreneurs – Strategic Content Marketing – Chapter 3. This book is for Entrepreneurs, small businesses, and professional firms. The book shares branding, content strategy and implementation, activating your brand, website development, thought leadership, creating brand awareness, email marketing, social media, and much more.
Plant your flag, claim your territory. Flags have denoted territory from time immemorial.
From the first known Akkadian Empire of Mesopotamia founded by Sargon the Great in 2350 B.C. (Gill, 2019) to the last empire of the Soviet Union, countries and companies have claimed territory.
Today industry-leading companies and their owners are the new empire builders of the earth; they plant their flag and logos everywhere like swarming locusts they ravage the world, devouring small businesses and whole countries.
You better get out there and plant your flag before there is no room left for the entrepreneur.
The Cunning Use of Flags
We had never laughed harder and cried tears of irony than when we first heard Eddie Izzard “Do You Have a Flag?” Thank you, Eddie, for the joy and laughter.
Source: © Eddie Izzard “Do You Have a Flag?” Sketch From “Dress to Kill” | eddieizzard.com/en
“We stole countries! That’s how you build an empire. We stole countries with the cunning use of flags! Just sail halfway around the world, stick a flag in.”
“I claim India for Britain.”
And they are going, “You can’t claim us. We live here! There’s five hundred million of us.”
“Do you have a flag?”
“We don’t need a bloody flag; this is our country, you bastard!”
“No flag, no country! You can’t have one. That’s the rules… that… I’ve just made up! And I’m backing it up with this gun… that was lent from the National Rifle Association.”
This all true! – Eddie Izzard “Do You Have a Flag?” Sketch From “Dress to Kill.”
All countries had empires. Today’s empires are global businesses, from the Industrial and Commercial Bank of China (ICBC) to energy suppliers, Exxon mobile, high tech giants Apple, and e-commerce mega-giant Amazon, software manufacturer, Microsoft, and Google. These companies are the most influential economic and cultural forces in the world.
It is time to build your empire! But how I hear you Cry, can I compete?
Just like six degrees of separation, there are six steps to the competitive edge. You are six or fewer steps away from success.
In this Master Class Module, you will Learn the Six Steps to the Competitive Edge
Step 1. Defining the Widget
Step 2. Market Segmentation
Step 3. Leverage Relationships Build Your Group
Step 4. Use Checklists to Stay Focused
Step 5. Become the Thought Leader the Knowledge Expert in Your Industry
Step 6. Plant That Flag
Finally, you will be able to create a “Full Circle Marketing Plan” with both short-term and long-term goals with an implementation plan that matches your mission, vision, values, and goals.
Now go out and Sign up for the class