A Master Class on Content Strategy and Creating an Implementation Plan
In this Class You Will Learn How To Create your Roadmap to Success
This Master Class is based on the book Content Branding Solutions for Entrepreneurs – Strategic Content Marketing, Chapter 2, by Cheri Lucking and Peter Lucking – This book is for Entrepreneurs, small businesses, and professional firms. The book shares branding, content strategy and implementation, activating your brand, website development, thought leadership, creating brand awareness, email marketing, social media, and much more.
Hands-on Learning to Create Your Content Strategy and Implementation Plan
It is never too late to lay the foundation for your marketing and sales success. Get off to a fresh start with a plan of action, a master messaging road map, with a content creation calendar that creates a content marketing cycle!
Plan your strategic content marketing strategy and implementation plan. A master messaging road map is a master plan that identifies goals and outcomes and the components to hold yourself and team accountable and headed in the right direction.
In this Master Class Module, you will learn to:
- Define your USP – unique selling proposition, pricing, and positioning strategy.
- Consolidate marketing materials to streamline the process.
- Consolidate proposal materials and create a more flexible system for getting proposals out efficiently and on time.
- Create prospecting channels to keep new business projects top-of-mind.
- Target seminars to present a well-thought-out strategy to wow your future clients.
- Create a master messaging road map, a master plan to identify goals and outcomes.
- Create a content creation calendar.
- Create strategies to build marketing and sales momentum and with your newly built functional website to use as your 24/7/365 sales manager.
The key to success is to create energy utilizing shared team goals, accountability, defined delivery dates, and expected outcomes.
Create a Content Marketing Strategy to Keep Your Brand Relevant and Fresh!
The Goal of this Master Class is to Help you Create:
- A Strategic Content Marketing Plan.
- A Master Messaging Road map.
- Content Creation Calendar.
- And a Quarterly Full Circle Marketing Cycle that combines the funnel and flywheel that we call “Full Circle Marketing.”
In the Master Class, we will create a “Full Circle Marketing” plan to attract new customers, make more money, and stand out from the competition.