Five Steps To An Effective Content Strategy CONTENT ALIGNMENT Align your content with your customers journey Identify what topics needs and questions will be addressed in your content CONTENT AUDIT Audit your existing content to determine what can be used as is what must be updated and what must be created from scratch PRODUCTION PLAN Determine the genre and format of each content piece Identify who will be the subject matter experts authors and other contributors PERFORMANCE ANALYTICS Determine the objective of each piece of content and how performance will be tracked and measured DISTRIBUTION PLAN Identify what online and offline channels will be used to get content in front of constituents members and donors