5 Steps To An Effective Content Strategy a Article by Peter Lucking of Content Branding Solutions Denver Colorado USA

Five Steps To An Effective Content Strategy

CONTENT ALIGNMENT
Align your content with your customers journey. Identify what topics, needs, and questions will be addressed in your content.
CONTENT AUDIT
Audit your existing content to determine what can be used as is, what must be updated, and what must be created from scratch.
PRODUCTION PLAN
Determine the genre and format of each content piece. Identify who will be the subject matter, experts, authors, and other contributors.
PERFORMANCE ANALYTICS
Determine the objective of each piece of content and how performance will be tracked and measured.
DISTRIBUTION PLAN
Identify what online and offline channels will be used to get content in front of constituents, members, and donors.