We share personalized Thought Leadership Marketing services that can make you the authority and go-to person in your industry which is a must to get more customers and, thus, sales.
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The Next Digital Marketing Trend is a Swing Back to Physical In-person Marketing
It's all in the handshake, the smile, and the presentation. In-person marketing is back. Your PowerPoint presentation matters, your one-on-one is critical to success and building your brand; your personalized website is your calling card, the integrity marker of your brand. It is who you are; it should be the hub of your brand voice, equity, and visual identity.
Get ahead of the Digital Marketing Trends in 2023, and sharpen your elevator pitch, one-liners, communication skills, and website with personalized content.
But how can you do that? Use Creative Social Content to imagineer your brand.
Creative Social Thought Leadership Content is the Name of the Game
Influencers will receive more product placement in entertainment. Written content will increase as it is very costly to connect to consumers via digital video marketing. You can be the influencer for your products and services.
"The best marketing strategy in 2023 will be one with integrated video and written content." [i]
93% of marketing professionals will use influencer marketing to:[ii]
- Increase brand awareness
- Build trust
- Reach their targeted audience
- Drive conversions
- Connect to a broader market
Instagram Is the Preferred Social Media Channel for 2023 Digital Marketing Trends
Instagram saw an increase in popularity in 2021, with most brands choosing Instagram as their preferred channel for their influencer marketing.
Source: Statista https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/
Video Ads are One of the Top Performing Ad Formats on Facebook
Video ads drive more engagement on Facebook than images. According to the Influencer Marketing Hub, "They trigger more ad clicks and conversions because they encourage users to stop and pay attention to the content, compared to images, which can be passively viewed or quickly digested."
As a Small Business, you probably can't afford an Influencer,
But you can become one using Instagram.
Most consumers are more likely to follow influencers who look like "Everyday People," just like you and I. Personalization is essential because Consumers are more likely to respond to people they can relate to.
Video shorts will make your marketing less of a headache and thus make your business easier to run.
Micro-Influencers Are Poised to Make a Big Impact in 2022
New influences like you will play a more significant role in the market. Small businesses will opt to work with micro-influencers like traditional radio DJ days. Radio DJs recommended products and services; we often listened and acted.
Bloggers are the most common type of influencer; affiliate marketing uses influencer-generated content and can outperform branded posts in the right market.
Personalization Will Change the Face of Influencer Marketing Campaigns in 2022
Personalized Branded Content is crucial in implementing successful influencer campaigns. Influencers should be able to engage their audiences on a more human level or through a down-to-earth approach.
To ensure success, it's also crucial for small businesses to work with influencers who are aligned with their brand's core values and brand personality. Could that be You?
If you are selling items, start a live shopping stream.
Key Takeaways in Digital Marketing Trends in 2023
Personalized Content Creators will Boom on social media platforms like Instagram as they are easy to use, widely accessible, and have features that essentially simplify the process of content production.
A personalized, well-thought-out website is a must to welcome new customers who will check out your online credibility.
Becoming the Authority, the Thought Leader in Your Industry as a Micro-influencer with multiple media outlet types, including blogs and videos, to expand your brand is the Digital Marketing Trend in 2023.
If you have time, read Content Branding Solutions for Entrepreneurs, then spend hours implementing our suggested strategies. Better yet, call us at 720-979-8555, and we can help you strategize a system you can quickly implement.
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