B2B marketers should include YouTube in their competitive strategies

Create a company YouTube channel YouTube has a huge audience reaching 812 percent of all US internet users with a targeted audience age of 25 34 35 44 and 45 54 demographics this number then falls off as people get older Blattberg 2015

Peter Lucking Imagineers Brands. A designer, growth hacker, influential content strategist, , brander, marketer, motivator, and media maker—a marketing executive, entrepreneur, published author, and illustrator.