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Five Steps To An Effective Content Strategy
CONTENT ALIGNMENT
Align your content with your customers journey Identify what topics needs and questions will be addressed in your content
CONTENT AUDIT
Audit your existing content to determine what can be used as is what must be updated and what must be created from scratch
PRODUCTION PLAN
Determine the genre and format of each content piece Identify who will be the subject matter experts authors and other contributors
PERFORMANCE ANALYTICS
Determine the objective of each piece of content and how performance will be tracked and measured
DISTRIBUTION PLAN
Identify what online and offline channels will be used to get content in front of constituents members and donors

Peter Lucking Imagineers Brands. A designer, growth hacker, influential content strategist, , brander, marketer, motivator, and media maker—a marketing executive, entrepreneur, published author, and illustrator.