Brand Imagineering 4 Psychology of Neutral Colors in Branding and Marketing by Peter Lucking at Content Branding Solutions

Neutral colors are great to mix with cool or warm colors their pale nature can soften an intense red or a violet blue In addition neutral colors are often used on websites to tone down the more overpowering characteristics of strong red logos and overpowering florescent lipstick pink highlights

Peter Lucking Imagineers Brands. A designer, growth hacker, influential content strategist, , brander, marketer, motivator, and media maker—a marketing executive, entrepreneur, published author, and illustrator.