In Part 3 Cool Color Symbolism in Design and Marketing we look at the psychology of cool colors in branding marketing and sales Cool color psychology is associated with cold elements such as water blue cool green purples and greys These elements and colors instill feelings and emotions of calmness nature relaxation and rejuvenation However the psychology of colors in branding and marketing can have positive or negative connotations from cool colors in brand imaging that are ice cold for a soft drink that quenches your thirst on a hot day to that hunter green jacket that speaks of a love for nature Therefore color symbolism in design and marketing and color in content creation matter