B2B Sales Scriptwriter ▪ Sales Coaching
“Selling from service to bring in new qualified prospects with great scripts, makes you the likable expert by build trust and rapport. Before you can write good sales copy, you need to know the primary drivers that influence sales.” – Cheri Lucking
What are sales? Sales is presenting and closing the deal (sales mountain) utilizing your Marketing and Business development tools.
Cheri Lucking is an Eric Lofholm sale trained Success Story! Cheri believes that Selling =’s Service.
Great scripts sell from Honesty, Integrity, and Compassion. Great selling scripts are about selling from Leading, about being a thought leader and knowledge expert.
Sales scripting is about providing both onscreen and of tools to Selling by moving people to action utilizing the 3 Steps of the Sales Mountain:
- Qualified Lead Generation
- Appointment Setting
- Trust & Rapport – Prospects want to feel that you understand them
- Identify Customers’ Needs
- Share the Benefits
Step 2 Interview
- Objection Handling
- Follow up
Great sales scripting convinces readers and listeners that they can get to know, like and trust you because you are an experienced expert, a thought leader in your field.
- Training Script/Copywriting
- Sell Sheet for sellers
“It has always amazed me that many Architects and professionals sit around waiting for an RFQ or RFP or the client to just walk through the door!
Successful professionals are proactively seeking out their clients sharing their knowledge as an introduction to a relationship.” – Peter Lucking
A-B-C Align Believe Communicate and Connect. Build – Engage – Sell!