8 Digital Marketing Trends in 2023. A how to guide to Create your marketing pallet for 2023 and beyond.
The content Branding Solutions team shares how you can benefit from the Digital Marketing Trends in 2023. This article on Digital Marketing Trends in 2023 will help you get results by a targeted expansion on what you have already done and help get you more sales, customers, and clients. In addition, it will make your marketing simpler, more effective, and more efficient and thus make your firm easier to run.
AI (artificial intelligence) will move operational activities from production to Analytics for large firms with an unlimited budget, enabling smarter, data-driven decisions.
However, for SMALL BUSINESSES, ENTREPRENEURS, and FINANCIAL PROFESSIONALS, we share how to create personalized content to help you get the best ROI from your time and money.
Misinformation is Rampant
Digital Marketing Trends - Lead with Trailblazer Personalized Content
Let's start with the apparent, Personalized Written Content will be harder to find as AI-generated misinformation will be rampant. Take a second to peek at this Fake Trump arrest photos: How to spot an AI-generated image. The images circulating online look staged, not like an in-the-moment photograph. Digital Marketing Trends in 2023 will worsen with a mountain of misinformation about the US election.
"Gartner predicts that by 2027, 80% of enterprise marketers will establish a dedicated content authenticity function to combat misinformation and fake material." -states Turner.
Stand up for integrity. Well-written original attraction marketing personalized content will be harder to find as AI content floods the market. Be the frontrunner with industry-leading Thought leadership blogs to help you stand out from the pretenders in the market.
Becoming the Authority, the Thought Leader in Your Industry
Becoming the Thought Leader in your industry is more complex than you think, but it is essential for success in Digital Marketing Trends in 2023. In the spring of 2012, Cheri Lucking, in her book Content Branding Solutions for Entrepreneurs, said, "Thought Leadership and social selling is the art of positioning yourself in front of the market trends." This observation is more true today than ever before, and unfortunately, it takes lots of time.
"Working on your authority takes a longer approach, like a slow burn," says Apolinski.[i]
Don't have time? Our FREE Report, DIGITAL MARKETING FOR FINANCIAL PROFESSIONALS, can save you hours by showing you why and how to 'personalize' your brand to build trust, engagement, and rapport. It also shares 10 Essential Things Successful Businesses Have in Common. Do you have them?
We share personalized Thought Leadership Marketing services that can make you the authority and go-to person in your industry which is a must to get more customers and, thus, sales.
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Utilizing Research and Ghost Writing Reports, Blogs, and Books for you.
The Next Digital Marketing Trend is a Swing Back to Physical In-person Marketing
It's all in the handshake, the smile, and the presentation. In-person marketing is back. Your PowerPoint presentation matters, your one-on-one is critical to success and building your brand; your personalized website is your calling card, the integrity marker of your brand. It is who you are; it should be the hub of your brand voice, equity, and visual identity.
Get ahead of the Digital Marketing Trends in 2023, and sharpen your elevator pitch, one-liners, communication skills, and website with personalized content.
But how can you do that? Use Creative Social Content to imagineer your brand.
Creative Social Thought Leadership Content is the Name of the Game
Influencers will receive more product placement in entertainment. Written content will increase as it is very costly to connect to consumers via digital video marketing. You can be the influencer for your products and services.
"The best marketing strategy in 2023 will be one with integrated video and written content." [i]
93% of marketing professionals will use influencer marketing to:[ii]
- Increase brand awareness
- Build trust
- Reach their targeted audience
- Drive conversions
- Connect to a broader market
Instagram Is the Preferred Social Media Channel for 2023 Digital Marketing Trends
Instagram saw an increase in popularity in 2021, with most brands choosing Instagram as their preferred channel for their influencer marketing.
Video Ads are One of the Top Performing Ad Formats on Facebook
Video ads drive more engagement on Facebook than images. According to the Influencer Marketing Hub, "They trigger more ad clicks and conversions because they encourage users to stop and pay attention to the content, compared to images, which can be passively viewed or quickly digested."
As a Small Business, you probably can't afford an Influencer,
But you can become one using Instagram.
Most consumers are more likely to follow influencers who look like "Everyday People," just like you and I. Personalization is essential because Consumers are more likely to respond to people they can relate to.
Video shorts will make your marketing less of a headache and thus make your business easier to run.
Micro-Influencers Are Poised to Make a Big Impact in 2022
New influences like you will play a more significant role in the market. Small businesses will opt to work with micro-influencers like traditional radio DJ days. Radio DJs recommended products and services; we often listened and acted.
Bloggers are the most common type of influencer; affiliate marketing uses influencer-generated content and can outperform branded posts in the right market.
Personalization Will Change the Face of Influencer Marketing Campaigns in 2022
Personalized Branded Content is crucial in implementing successful influencer campaigns. Influencers should be able to engage their audiences on a more human level or through a down-to-earth approach.
To ensure success, it's also crucial for small businesses to work with influencers who are aligned with their brand's core values and brand personality. Could that be You?
If you are selling items, start a live shopping stream.
Key Takeaways in Digital Marketing Trends in 2023
Personalized Content Creators will Boom on social media platforms like Instagram as they are easy to use, widely accessible, and have features that essentially simplify the process of content production.
A personalized, well-thought-out website is a must to welcome new customers who will check out your online credibility.
Becoming the Authority, the Thought Leader in Your Industry as a Micro-influencer with multiple media outlet types, including blogs and videos, to expand your brand is the Digital Marketing Trend in 2023.
If you have time, read Content Branding Solutions for Entrepreneurs, then spend hours implementing our suggested strategies. Better yet, call us at 720-979-8555, and we can help you strategize a system you can quickly implement.
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The Best ways to use Digital Marketing Trends in 2023
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The State of Digital Marketing for ENTREPRENEURS & PROFESSIONALS in 2023
The State of Digital Marketing for FINANCIAL PROFESSIONALS in 2023