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Are You Building a New Website, or Refreshing Your Website Design to Build Brand Recognition? 30 Questions You Should Ask Yourself Before You Start.

Building a New Website ▪ Refreshing Your Website Design ▪ Building A Branded Website

Before you jump in and start Building a New Website or Refreshing Your Website Design and Brand  think about branding and deigning a Branded Website with thought leadership content and services that speaks of your brand telling your story in Attraction Marketing Copywriting, Content, Copy and SEO, with eye catching Website Development and Design, with eye catching Graphics, and Infographics you should ask yourself  these 30 Questions You Should Ask Yourself Before You Start Refreshing Your Website.

Build Your  BRAND – It’s Not Just a Website!
Building a New Website  - Refreshing Your Website Design
Building A Branded Website - It is your BRAND!


Ask Yourself How do I build a Branded Website?  Ask Yourself these telling 30 questions.  If you answer “no or I don’t know” to any of these questions, you should contact a website development and design Link firm that has creative branding, graphics, and infographics knowledge and experience.

"Thought Leadership and Social Selling is the art of Positioning yourself and your BRAND in front of Market Trends.  – Cheri Lucking

Are you thinking of building a new website yourself?   Think again if you do not know how to integrate SEO or tell your brands story.  Oh yes, there are many blogs out there that say website design is easy, and it can be if you know what you are doing.  If you do not, you could spend hours, days, months, and in some cases, years, along with a lot of money to have an unprofessional result.

Expert Tip: Hire an expert.  Save yourself the headache, by letting the experts do what they do best, so you can spend your time doing what you do best.

We know of a design consultant firm who has spent over one year redesigning their website and employed an in-house web designer.  In truth, all they had to do was make it look eye-catching as they already had the architectural copy!

The first impression of the new website, site washed out, drab!  But worse, the site will not scale on all devices!

How will the world see your brand?  How will your website tell your story to attract, convert, and delight your target audience?

30 Questions You Should Ask Yourself Before You Start Building a New Website, or Refreshing Your Website Design  to Build Your BRAND Recognition:

  1. You’ve Picked Your WordPress Theme or one of the many others available, or you are going to build the site from scratch. Great!
  2. The Website Dashboard. You get into the back end of the site only to realize there are a lot of moving parts.
  3. Time to Learn? Now what?  Do you have time to spend teaching yourself?
  4. Do You Know How To Create Graphics? A picture paints a thousand words.  Graphics, images, diagrams, charts, do you have them, or do you need someone to develop them for you?

Build Your  BRAND With Content Branding Solutions By Your Side


  1. SEO Content, can you write SEO content LINK, are you a knowledgeable copywriter? Do you know how to include keywords and phrases that will attract clients and elevate your online rankings?
  2. Content that Attracts and Delights. Do you know how to write content that search engines will find or, more importantly, your future clients?   Do you Know who is your core income generating client?

Content that uncovers the REMARKABLE YOU, that Trait, Skill, Product, Service that Makes You
WONDERFUL at Whatever You Do.


  1. Do You Know How To Optimize Your SEO?. Do you know what it means to optimize your site using keywords, keyword phrases, and meta tags for SEO?
  2. Website Security?
  • Is your website secure?  Watch out for the host up-sell!
  • Is your site protected from Malware?  Why should you care?
  • Is your website backed up?
  1. Website Hosting. Who do you pick to host?  Why? Its not just a saerver its your Window to the world.

What does it mean to have your website hosted anyway?  Is it 1999?  “Let's go Crazy… and party like it's nineteen ninety-nine?” 

  1. Time is Money. How much time do you want to spend building the site creating relevant copywriting content?  Or do you have other things to do, perhaps run your business, design a building, get a proposal out, or “party like it is 1999?”

65% Of All the New Website We Build are
Rebuilds of The Drag and Drop Start for FREE All-In-Ones. 


  • You get what you pay for; the $199 E-commerce sites are just that worth less than a mediocre meal "here to day... poop tomorrow."
  • Squarespace, WiX, and GoDaddy sites are great if you know what you are doing and know how to customize the options to create a unique website and have great content, can write and understand SEO.

Build Your  BRAND
Build a New Website ▪ Refreshing Your Website Design ▪ Building A Branded Website


  1. Sales Copy, is it Working? Are you and your staff attracting, converting, and closing, by utilizing The Twelve Benefits of Content Marketing, or just waiting for the next RFQ?
  2. Marketing and Proposals. Are you and your team actively in front of your RFP’s?
  3. Do You Know How to Drive Traffic to Your Site? Or are you chasing the business like your competitors?
  4. Do You Have an Email Contact Capturing System? Basic or bigger?  A-Weber to Infusion, Constant Contact, or other?  Which one do you need?
  5. Do You Know What An Auto-Responder Is? Do you care?
  6. Do You Know How To Set Up An Email Inbound Funnel Series that Will Get Qualified Sign-Ups?
  7. What about LinkedIn and Facebook? How do you use effectively, how many new qualified leads has your LinkedIn brought in for you?  How many deals have you closed from social media?  Do You use Alignables?


Join Cheri Lucking CEO of Content Branding Solutions on Alignable
It’s the In Place To do business for Small Businesses.


  1. E-book, Article, or White Paper? Which one do you choose and why?  Do you need all the formats?  Do you know what a white paper is?  Do you know why you use longform or short? It is an essential component of Knowledge-based thought leadership attraction marketing.
  2. Do You Know How to Write a blog or a professional thought leadership article? What does that mean anyway?
  3. Back to Content, Can You Write Attraction Marketing Long form funnel Copy?
  4. Do You Enjoy Writing Laser Targeted B2B Content and SEO B2C Content and Sustainable Copy?
  5. Do You Have Time To Write With Logic, Clarity, And Style to a targeted audence?
  6. Website Content - Do you know how to write to fulfill all the writing/content needed to build a functional, compelling, and useful website?

Building a New Website  - Refreshing Your Website Design is Building A Branded Website - It is your BRAND!

Cheri and I had never laughed louder than when a Radio DJ told us his show writers would write the content for his website.  Three years later, they came and asked us to rebrand and rewrite the content!

Just because you write does not mean you can write content, SEO copy, and targeted Attraction Marketing Copy  for your website; it is an art form.

  1. Do You Need Graphics, Illustrations, Pictures, Diagrams?
  • Do you want to spend your time creating and uploading ADA alt text for images?
  • Do you know how?
  • Do you have time to build your site?
  • Do you know what it means to optimize your pictures?
  1. Logo? Will anyone outside of your industry, recognizes your brand?
  2. You Have a Website; It’s Out of Date? What does that mean?  Why should you care it's been up for years?
  3. When Was The Last Time You Refreshed Your Website? You have a site; it needs to be updated every couple of years, what does that mean, have you done that recently?
  4. Are Your Marketing And Sales Materials Up To Date? When is the last time you updated them?  Are they written in a manner that will lead your prospects to buy?

A Website is an Organic Product that Needs Updating and Maintaining regularly to be
Evergreen and Sustainable.
Be Evergreen if you want Results using Your Website
as Your BD, Marketing and Sales Director 


  1. Have you thought about a webinar or a podcast? What about a live broadcast on twitch?  Do you know how to put together an effective one?
  2. What are your firm's content marketing strategy, master messaging roadmap, and implementation plan for market activation?

Your Time, The BD and Marketing Directors & IT Guru Dollars Add Up Astronomically - $$$$$$
You Will Wish You Had Hired A Website Development and Design Expert 

The list goes on and on.  You will bump into things that you have never imagined and will realize you are buying something that you do not even know you needed or worse sold you something you didn’t need in the first place.


Expert Tip: Why not hire an expert?  Save money and get the benefits of an expert.  It is not too late.  Professional website developers are here to help.


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About the Content Marketing Strategists Article, and White Paper Authors

Content Strategists Who Skyrocket Sales

Cheri and Peter Lucking are content marketing strategists, website developers and designers, serial entrepreneurs, rebellious marketers, and technology experts.  They have started, grown, and successfully executed multiple businesses utilizing design, digital media, radio, and TV marketing.  They are excited by  the challenge of building a new website or refreshing your website design as they they regard building a branded website as a interesting challenge to promote you and your firm.  They are bloggers, content writers, published authors, software gurus, crazy dancers, and animal lovers.  They love what they do and work SMART at what they love. Why not let them help you.


Cheri Lucking

CEO of Content Branding Solutions

Cheri Lucking is co-founder and CEO of Content Branding Solutions, a creative digital content marketing company. We specialize in attraction marketing content, graphics, website design, and associated consulting services in Denver, CO.  She is a prodigy of radio and TV marketing, a serial entrepreneur, a published author, and a successful businesswoman.

Cheri and her husband, Peter, are nationally recognized speakers on content branding, Strategic Content Marketing that combines digital marketing, social media.  Through their company and webinar Master Class, The Accelerated Program for Nine-Figure Content Marketing, they provide real, actionable advice to attract, retain, and convert, qualified leads to paying customers.

Content Marketing Builds Brand Awareness, Visibility, and Consumer Trust


Cheri has written persuasive marketing copy and provided effective digital marketing content strategies for Fortune 500 firms and successful small businesses, professional practices, large corporations, and entrepreneurs.  Cheri believes high-quality content is vital for influencing conversion rates.  Concise content allows you to connect with your consumers as you meet their needs, combined with clear CTA's, enable the reader to know what to do next.

Cheri is a professionally trained, certified business coach.  Cheri shares her knowledge as a digital marketing trainer with entrepreneurs, small businesses, and professional practices.

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Peter Lucking

Creative Director of Content Branding Solutions

Peter lucking is an influential content strategist, designer, brander, marketer, motivator, and media maker—a marketing executive and entrepreneur published author and illustrator.

Content Strategists can Connect all the Divergent Pieces to
Create Your BRAND
Logo, Branding Refresh, Website Design, Logo design, Custom Website Development, SEO, Website Design Refresh, and much more


Peter is a famous guest blogger published by multiple marketing publications, a sustainable columnist, and a prolific ghostwriter.  Peter provides actionable advice from an author and illustrator in the content marketing trenches.

Peter is passionate about helping entrepreneurs, small businesses, and consultants find new, innovative, cost-effective ways to leverage technology and marketing to facilitate rapid, sustainable business growth with measurable ROI.

Cheri and Peter started  Content Branding Solutions to help entrepreneurs and small businesses create their brand through evergreen attraction marketing content that transforms their businesses over time.

Double Your Firm's income in just 3 Years with the proven "Branded Full Circle" Marketing Techniques Content Branding Solutions Utilizes, Consults, and Teaches.


Keynote speaker at marketing conferences and digital marketing trainer for entrepreneurs, small businesses, and professional practices.

Before the pandemic, Peter was an in-demand speaker booked over 52 times each year to deliver actionable sessions on personal branding, marketing strategy, and sales.  As Co-author of Content Branding Solutions for Entrepreneurs, Cheri and Peter continue the keynote speaking with The Accelerated Program for Nine-Figure Content Marketing to share their knowledge and help firms grow successfully in the future.

Peter is a popular guest blogger for numerous publications and international advisor to early-stage technology and social media companies via many startup Institutes.

Peter has branded and created marketing copy, graphics, and images and provided a digital marketing strategy for many successful companies and entrepreneurs utilizing the "Full Circle" marketing techniques developed and championed by Content Branding Solutions.

FREE Review

Website - Branding Design Review

Join Our Digital Master Class

The Accelerated Program for Nine-Figure Content Marketing

Cheri and Peter are the co-hosts of The Accelerated Program for Nine-Figure Content Marketing.  This hands-on online digital Master Class focus is Content Branding for entrepreneurs, small businesses, and professional practices.

The digital Master Class is based on the award-winning book Content Branding Solutions For Entrepreneurs.  The Strategic Content marketing modules lay the foundation for success with branding and teach you the A-Z proven strategies and cutting-edge tactics that will help your firm succeed.

Content Branding Solutions for Entrepreneurs - Strategic Content Marketing a New Book, eBook, Kindle by Cheri Lucking and Peter Lucking - Available on amazon

CONTENT BRANDING SOLUTIONS for ENTREPRENEURS - Strategic Content Marketing is The A-To-Z Guide to Content Marketing by Cheri Lucking and Peter Lucking.

Find Out More

The Accelerated Program for Nine-Figure Content Marketing


Our Award-winning book, Content Branding Solutions for Entrepreneurs, and our online Master Class, The Accelerated Program for Nine-Figure Content Marketing, will dramatically improve your branding.  We will share our knowledge on attracting, converting, and connecting with customers through all your media channels to grow your businesses.

The Best Content Branding and Marketing Strategist have an in-depth knowledge of
Editorial, Content Writing and, Graphics combined with SEO and Social Media Marketing Skills.
They are Aware of Trends and New Directions in the Marketplace.


Please visit our amazon authors page to find out more about all our Kindle, books, and Audible books:

Cheri Lucking    Peter John Lucking, USA-