Don’t Sweat the List – Success is One Click Away!
“Better Lists – Get Better Results! Get accurate, premium-quality business & consumer data today.”
Too many firms spend thousands on “high-quality marketing lists – Satisfaction guaranteed.” These “triple-verified” databases can work, but often they are tired, worn out from overuse, they have been telemarketing to deaf ears for years.
Purchasing a list of “potential targeted customers” within your target market can help your business ramp up prospects, boosting your sales to the next level, but how good is that list really?
Creating your own list organically through SEO and your sales funnel, and wheel of delight takes time, is often more targeted and will create success. So, what should you do to speed up the process?
You should promote and foster active engagement, networking, public speaking, webinars, podcasts, and attraction with content marketing.
First, you will need to develop some simple people skills, a one-line synopsis of what your firm does, and the elbow bump!
Our one-liner example:
“Content Branding Solutions is a digital content marketing company specializing in communication, creative content, graphics, website design, and associated consulting services in Denver, CO.”
Now you are ready to get out there and engage as the “Rock Star” you are!
Second, develop a presentation that delivers a message that your target audience wants to hear and promote it as the knowledge expert across multiple platforms as part of your content marketing plan.
Third, if you need to speed up the process, spend your dollars wisely with a Pay-Per-Click AdWords Campaign, utilizing native content advertising with one of the on-the-go-media tracking systems.
Expert Tip: Use Evergreen Marketing, it is sustainable, targeted content branded marketing that is identifiable, and reusable across platforms and mediums.
The Benefits of Pay-Per-click Marketing
Image Source: © Content Branding Solutions | contentbrandingsolutions.com
Utilize Pay-Per-Click AdWords Campaigns to Start to Build Your List
Pay-Per-Click is an online advertising methodology used to drive inbound traffic to a website. The advertiser pays the publisher, Google, LinkedIn, or Facebook as an example when anyone clicks on the ad. Use this technique to build your list.
Remember to utilize the following to build your list. Getting rejected is never fun. But if you have a plan for how to ask effectively, you’ll minimize rejection and maximize email subscribers.
How should you ask people to sign up?
The key to any good list building script, online or in person, is answering four key questions most potential subscribers will have.
- First, what’s in it for them? Explain the value of joining your email list. This may include exclusive promotions and discounts, helpful content, or invitations to events.
- Second, what objections do they have? Address any potential concerns including the frequency you’ll be sending emails, and how easy it will be for them to unsubscribe.
- Third, how can they easily sign up? Make it painless and foolproof. Guide them through the signup process, doing it for them if possible.
- Finally, what should they expect next? Explain what happens next and what type of emails they can expect to receive.
Use the Questions above to hone in on your subscriber’s questions to help prepare the answers.
About Peter Lucking
Peter lucking is a marketer, motivator, and media maker—an executive and entrepreneur, published author, and illustrator and co-founder and CEO of Content Branding Solutions, with his wife Cheri Lucking, a digital content marketing company specializing in creative content, graphics, website design, and associated consulting services in Denver, CO.
Peter started Content Branding Solutions to help entrepreneurs and marketers present themselves online most professionally and concisely. Peter encourages well-written content, easy to navigate websites, eye-catching graphics, and images. He has a step-by-step marketing road map that he uses to guide clients through the process. Peter has helped ghostwrite books with those interested in writing, publishing, and marketing their books to transform their businesses, presenting them as the thought-leader in their industries.
Attracting and keeping clients in our new world of doing business is more complicated than ever before. Peter can help you avoid mistakes many have fallen victim to and help you begin or continue your online journey with a targeted plan of action.
We are all busy doing what we love, and often don’t have the time or desire to market ourselves and drum up business continually. You know you should be keeping in touch with past customers who may hire you again and refer you to others. Sound like you? Peter and his team at Content Branding Solutions encourage your business to hire a professional to lead your online and offline presence to the ultimate success.
Amazon Book Page CONTENT BRANDING SOLUTIONS for ENTREPRENEURS
Strategic Content Marketing
Content Branding Solutions for Entrepreneurs – Strategic Content Marketing is The A-To-Z Guide to Content Marketing by Cheri Lucking and Peter Lucking is published by Content Branding Solutions.
Test Your Knowledge. Take our Content Marketing Quiz to Test Your Knowledge and Create Your Plan for Strategic Content Marketing.
Content Branding Solutions for Entrepreneurs – Strategic Content Marketing – This book is for Entrepreneurs, small businesses, and professional firms. The book shares branding, content strategy, and implementation, activating your brand, website development, thought leadership, creating brand awareness, email marketing, social media and much more – Coming Soon on Amazon
Call now to find out how Branding and Strategic Content can help you| Contact 303-362-0498
Content Branding Solutions Services Include:
Book Publishing, editing and Development.
- Brand Management
- Traditional Marketing and PR
- Graphics and Infographics
- Print Design
- Market Research
- Content Development
- Content Curation
- Social Media and Content Marketing
- Social Media Management
- Website Design
- Website Development
- Video Production
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- Brand Activation with Thought Leadership
- The Top 12 Benefits of Content Marketing
Content Branding Solutions World-class Websites – Digital Marketing for Professionals
Content Branding Solutions is the Solution for Your Growing Graphics, Website Design, SEO, and Copywriting Demands