Strategic Content Marketing
a New Book by
Cheri Lucking - Peter Lucking
CHAPTER 8, Introduction - Email Marketing
An excerpt from Content Branding Solutions for Entrepreneurs - Strategic Content Marketing. CHAPTER 8, Introduction - Email Marketing a New Book, eBook, Kindle by Cheri Lucking, and Peter Lucking – Available at Amazon soon!
Email marketing distribution and placement can help you sell from Mailchimp® to Drip™ there is an excess of FREE instant email blast services that supposedly make email marketing easy and simple as ABC.
The rise of social media and unsolicited spam email marketing has saturated the market, causing many marketers to move away from this lucrative and effective way of nurturing leads and creating brand advocates.
The tired, overused, worn-out lists can be purchased for a small fee; however, these lists are useless and not even worth the excel spreadsheet they come on. We need to create our own original social media list of delighted customers who are brand advocates.
Let us look at the importance of email marketing and why you should consider making this method of marketing a top priority after your website.
The Value of Email Marketing
1. Email is the #1 Communication Channel
99% of Consumers Check Their Email Daily!
2. You Already Own the Beginning of Your List
You already probably have a list, your social media platform, your LinkedIn or Facebook friends and acquaintances. Start by converting your social media into a list. Remember not to spam people, get them to sign up, by building trust and rapport.
Create your list; do not buy one.
3. Email converts when creatively utilized
People buy products marketed through email; they spend 138% more than those who do not receive email offers.
According to Optinmonster, the ROI of 440%!
This method leaves social media in the dust. Optinmonster believes that the average order value of an email is at least three times higher than that of social media.
We believe that this is true if the content is written to attract, convert, and triggers a pleasing itch!
Email marketing starts with growing your list through attraction marketing. Create thought leadership magnets for your sign up:
- Tips or resources
- White papers or case studies
- Webinars and podcasts
- FREE Consultations
- Quizzes or a self-assessment
- Coupons and Price reductions
Make your attraction marketing magnets easy to consume, actionable, beneficial relevant, and available, and you will have a hit!
Expert Tip: Crafted content emails are simply the best way to make sales online.
CHAPTER 8 Contains the Following Sections:
- 18 Thought-provoking Email Statistics to Increase your ROI
- Twelve Mind-Blowing Sales Email Statistics to Know to Sell Faster!
- Essential Tips for Producing an Email Newsletter
CONTENT BRANDING SOLUTIONS for ENTREPRENEURS
Strategic Content Marketing
Content Branding Solutions for Entrepreneurs - Strategic Content Marketing is The A-To-Z Guide to Content Marketing by Cheri Lucking and Peter Lucking
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Content Branding Solutions for Entrepreneurs – Strategic Content Marketing – This book is for Entrepreneurs, small businesses, and professional firms. The book shares branding, content strategy, and implementation, activating your brand, website development, thought leadership, creating brand awareness, email marketing, social media and much more – Coming Soon on Amazon
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