Strategic Content Marketing
a New Book by
Cheri Lucking – Peter Lucking
CHAPTER 3, Planting Your Flag – Activating Your Brand
Excerpt from Content Branding Solutions for Entrepreneurs – Strategic Content Marketing. CHAPTER 3, Planting Your Flag – Activating Your Brand a New Book, eBook, Kindle by Cheri Lucking, and Peter Lucking – Available at Amazon soon!
Plant your flag, claim your territory. Flags have denoted territory from time immemorial.
From the first known Akkadian Empire of Mesopotamia founded by Sargon the Great in 2350 B.C. (Gill, 2019) to the Soviet Union’s last empire, countries and companies have claimed territory.
Today industry-leading companies and their owners are the new empire builders of the earth; they plant their flag and logos everywhere like swarming locusts they ravage the world, devouring small businesses and whole countries.
You better get out there and plant your flag before there is no room left for the entrepreneur.
The Cunning Use of Flags
We had never laughed harder, and cried tears of irony than when we first heard Eddie Izzard “Do You Have a Flag?” Thank you, Eddie, for the joy and laughter.
Source: © Eddie Izzard “Do You Have a Flag?” Sketch From “Dress to Kill” | eddieizzard.com/en
“We stole countries! That’s how you build an empire. We stole countries with the cunning use of flags! Just sail halfway around the world, stick a flag in.”
“I claim India for Britain.”
And they are going, “You can’t claim us. We live here! There’s five hundred million of us.”
“Do you have a flag?”
“We don’t need a bloody flag; this is our country, you bastard!”
“No flag, no country! You can’t have one. That’s the rules… that… I’ve just made up! And I’m backing it up with this gun… that was lent from the National Rifle Association.”
This all true! – Eddie Izzard “Do You Have a Flag?” Sketch From “Dress to Kill.”
All countries had empires. Today’s empires are global businesses, from the Industrial and Commercial Bank of China (ICBC) to energy suppliers, Exxon mobile, high tech giants Apple, and e-commerce mega-giant Amazon, software manufacturers, Microsoft, and Google. These companies are the most influential economic and cultural forces in the world.
It is time to build your empire! But how I hear you Cry, can I compete?
Just like six degrees of separation, there are six steps to the competitive edge. You are six or fewer steps away from success.
Six Steps to the Competitive Edge
Step 1. Defining the Widget
Entrepreneurs rejoice you have an idea, widget, or a methodology that makes XYZ better. Define and refine your concept.
Step 2. Market Segmentation
“Market segmentation” means picking a sub-set of the entire marketplace for your idea, widget, or methodology to organize your products, services, marketing, and sales efforts around. Define your target market?
Step 3. Leverage Relationships Build Your Group
Leverage all the local relationships you can build trust locally and plan to leverage those partnerships statewide and then globally.
Expert Tip: Small French vineyards have been competitive worldwide using communes that group several small vineyards together.
Do not complain about the big boys. Leverage partnerships and compete with the vendor and supplier relationships that the big guys enjoy. You cannot “pay to play” like the Fortune 500s, but you can leverage your group and partnerships like Amazon Marketplace and its distribution in a thoughtful way.
When you have built your group of close-knit people who share common interests and goals, the world is your oyster.
Step 4. Use Checklists to Stay Focused
We are old fashioned we take notes and write down actions in a notebook with little squares. When we complete each activity, it is ticked off or moved to the current page for later completion.
Entrepreneurs, start-ups, and small business owners must wear many hats. You must hold yourself accountable and remind yourself to do something that “brings in the money.”
Focus on critical tasks and do not get sidetracked.
Step 5. Become the Thought Leader the Knowledge Expert in Your Industry
Thought leaders and knowledge experts attract followers. Being the thought leader and expert in your field will open doors to opportunities. Opportunities lead to success. Strategic content marketing can help make you the knowledge expert, the thought leader in the industry.
Expert Tip: Use the “Law of Attraction.”
Step 6. Plant That Flag
Create a “Full Circle Marketing Plan” with both short-term and long-term goals with an implementation plan that matches your mission, vision, values, and goals.
Now go out and plant your flag.
Create the Competitive Edge Through the Attraction of Thought Leadership Working in Hand with Partnerships, Marketed Through Content.
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CONTENT BRANDING SOLUTIONS for ENTREPRENEURS
Strategic Content Marketing
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