7 Tips to Increase Traffic to Your Business Website Organically.
Like it or not, every start-up, small business and professional firm needs a clean, targeted, functioning website. Meaning, a website that the google search engines can find organically and rank because you are continuously adding quality content. Now more than ever, people are looking for social proof and recognition before deciding to buy a product or services. You might have the most fantastic well thought out website and widget, but if you don’t take the time to make sure you get traffic, it will fizzle fast. SEO is a necessary long-term investment that is worth every penny.
1. The Traffic Generator
SEO is the Virtual Highway to Your Online Storefront.
Done correctly and consistently, new customers will find you and existing customers will return. The reason why is that it helps the Google search engines locate you and move your website up in the rankings. It is a constant necessity that needs to be a part of your online marketing, and you must remember your competition should be doing the same thing. Fresh content with SEO is equivalent to running consistent radio and tv ads, but at a fraction of the cost.
2. Slow and Steady Wins the Race
Well, Thought out Strategic Marketing Decisions Lead to Better Outcomes.
You might ask yourself, how can I run my business effectively and write content that keeps my website fresh and relevant regularly? Unless you are a gifted writer and have studied the correct way to research and write your content that search engines will notice, you’re wasting your time, and your core business is suffering.
3. Is your website ADA Compliant? – Your pictures need to include a description to meet the ADA compliance and SEO
Is your website updated by laws regarding Americans with Disabilities (ADA)? Websites like stores, ATMs, and elevators are required to make accommodations that make them more accessible for those with disabilities. This standard includes desktop versions of the website, mobile, and tablet versions. Technology is constantly evolving, and the rules of ADA compliance are right in step. If you previously have done an ADA compliance audit on your site, it’s important to check regularly to ensure that you are meeting updated rules and regulations.
4. Credibility and Authoritative
If your website lacks basics, a secure site, your potential customers may not trust you. They might even get a warning that the site is not secure. Prying eyes on an unsecured website in today’s digital age is setting you and your customer up for trouble, and Google spiders will punish you for it in rankings. If you’re not showing up on the first page of rankings, or showing up on the fifth page, chances are Google will not allow you to advance. What are you doing to help yourself get to that first or second page of Google searches? Secure your site and use relevant SEO. Your customers know when you rank higher you are more trustworthy because incorrect websites would not be there.
It Has Become Increasingly Challenging to Accomplish the Goal of Attracting New Visitors, Retaining Current Customers, Strengthening Your Perception, and Increasing Your Brand Awareness.
“If you don’t know what you’re doing, chances are you will be wasting massive amounts of time, money, and frustrate yourself to no end and turn off your audience.” – Peter Lucking
5. Sustainable and Affordable Way to Increase Traffic
SEO is a building block. Once you get started and create a plan to keep your site up-to-date and relevant by consistently adding new interesting content that contains keywords, you have the basis to keep growing your traffic for years to come. Once your content is out there, it is out there for good. The buzz is going viral, but a viral video can last for a short while and forgotten when the next viral video is released. Back to Step 2. slow and steady wins the race.
6. SEO is Smart Business, use it Wisely to Advance your Small Business
Organic SEO uses a strategic methodology that leads to better outcomes. Taking the time to invest in your business is worth it in the long run. The savings you have from not having a traditional brick and mortar storefront that only has a 5 to 10-mile radius can be invested into your online storefront that can reach across the world. Taking the time to use SEO tools and hire an independent professional to help you write new SEO’d content to help you continuously grow your online business is good business. When is the last time you had a website refresh, website evaluation, written new content for your site?
7. Cost of SEO
SEO is needed on every website. There are many options available, some great and some not so great. If your goal is to increase brand awareness, build targeted traffic and promote your business performance using the search results of Yahoo, Bing, Google, and other search engines, you should pay attention to building the best possible ROI. When hiring a firm to implement your SEO, the costs will vary greatly depending on the needs of your business and the level of experience of the service provider you choose to help you with this necessary marketing tool. Monthly retainers can range from $500 to $10,000+/month, or $100 – $300+ per hour.
Working with an independent firm can save your firm tons of money if you choose the right service provider. Choosing the right SEO solution for your company requires careful research to ensure you are connected with the correct service partner to help rank your firm higher on the lists. Red Flags include, but not limited to, making claims of overnight success. SEO done correctly will take up to six months to positively affect your campaign. The SEO provider should work with you and explain how they plan to achieve your goals within a given timetable. Taking the time to work with them to build a specific marketing campaign is highly recommended.
Stay away from SEO providers that recommend purchasing significant quantities for links, followers, or email lists. Google and other search engines look for qustionable SEO activity, is your website relevant to what you are presenting or selling? If discovered by the search engines, your site could be blacklisted or penalized.
Low-cost options seem attractive, but in the long run, beware. You will want to research their reputation, talk to previous clients to help you make a decision moving forward. We constantly bump into companies that were promised full SEO and when we’ve done a backend evaluation not one keyword is included on the site.
Developing or Refreshing Your Website Content Has Its Challenges
- Are you learning the hard way? You have a website, but you haven’t had a single inquiry or conversion.
- Have you asked yourself what is wrong? Could it be your lack of engaging Text, Content, and SEO?
- What does that mean?
- Have you been sold a bunch of lies?
Fact: If your website doesn’t contain quality relevant content for your product or services, Google and other search engines are beginning to get more sophisticated to identify if you are writing misleading content and keyword stuffing to get noticed by the search engines or consumers.
Google notices when your website isn’t properly SEO’d with fresh content and lets you know by pushing your site down in the rankings.
Content Branding Solutions
Your solution for, a website refresh. Proper marketing plan for SEO, compelling content, editing services and original graphics for your business.
I have been writing and editing all my marketing career. With three decades as an expert in Multimedia Marketing and an Executive in B2B and B2C marketing and writing scripts for radio, TV, and media combined plus nine-book edits and multiple websites and Thought leadership rewrites. I see editorial services as the way to take any firm to the next level.
Professionals firms are the least trained sales and marketing people we have come across as they have an inherent difficulty in believing that their services are a product that needs the delivery and effective closing skills; most of the newsletters we read are probably going to be deleted before they are reviewed or opened.
Drop me a line for your free consultation.
Phone: 303 362 0498 or Email me: email@example.com
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