The five successful elements of influential digital marketing — and why they’re so crucial to getting RESULTS:
You’re Just Moments Away from Completely Transforming Your Content Marketing Strategy with Five Steps To An Effective Content Strategy
SEO Will Lead Customers To Your Website But It Is the Content That Converts.
A content strategist will help you realize your digital marketing goals.
Responsibilities will depend on organization but include:
- Performing a website content audit
- Managing social media accounts
- Coming up with a digital marketing budget utilizing a marketing plan
- Scheduling social media posting and coming up with a calendar
- Supervising writers under their team and yours
- Collaborating to create graphics
An effective content strategist can connect all the different pieces to create a comprehensive marketing plan. They should have excellent communication skills, are detail-oriented, knowledgeable in various digital marketing media, and methodologies with great analytical tools.
Content Marketing Builds Brand Awareness, Visibility, and Consumer Trust
High-quality content is vital for influencing conversion rates
Content allows you to connect with your consumers as you meet their needs combined with clear CTAs will enable the reader to know what to do next.
The best content marketing strategist (or content strategist for short) has an in-depth knowledge of editorial, content writing and, graphics combined with SEO and social media marketing skills; they are aware of trends and new directions in the marketplace.
Here’s how we at Content Branding Solutions summarize our Strategic Content Marketing
- Analysis of the current business and operating landscape. Who your customers and competitors are and what your firm's relative strengths and weaknesses are.
- Marketing objectives - The goal: Awareness? Engagement? Conversion? or Advocacy?
- Crafting your brand story. What is the back story of your brand or organization? Who are the thought leaders, the groundbreakers, sales rock stars that could be featured? The brand story works better if you can put a face to it and incorporate a story plot into your story.
- SEO keyword opportunities and niches that match your objectives. We use tools here like SEMRush, ahrefs, Google Trends, and others.
- Quantifiable Results The Metrics to measuring success.
Content Branding Solutions - ONLINE PRESENCE MANAGEMENT & SEO - Call Now 303-362-0498
1. Content Planning and Production
Content planning and production is an integral part of the role and would cover the following areas:
- Brainstorm together with your client or stakeholders on possible content themes and stories.
- The Content foundation and framework. These are the larger pieces of content (eg., ebooks, slideshares, webinars, or white papers) that would form the anchors of content topics.
- Develope a content calendar. These could be over different periods - a year, a month, or a week. Generally, the weekly or monthly calendar would have greater granularity on the topics.
- The content production team. Typically, there would be a writer, SEO specialist, graphic designer, videographer, and other members.
- Establishing the content workflow and quarterly cycle. Who is creating what, where, and when?
2. Content Marketing Integration with Advertising
Content marketing is more affective if a paid strategy supports it. Here, it makes sense for a content strategist to work with the Pay Per Click (PPC) advertising folks to see what forms of advertising would work well.
Pay Per Click (PPC) Advertising may Include:
- Search Engine Ads l - Google AdWords
- Social media ads - Facebook Ads, LinkedIn
- Sponsored stories on third party platforms using tools like Outbrain.
3. Measuring Success with Analytics
A content strategist and their clients should have a methodology for analyzing how content pieces are doing. In analytics, it helps to know tools like Google Analytics or Facebook Insights.
Some of the metrics for measuring success include the following:
- Views or visitors per page
- Engagement rates on social media, for example, “Likes, Comments, Shares, or Clicks”
- Advertising metrics (assuming your content is boosted), eg., Cost Per Click (CPC), or Cost Per Thousand Impression (CPM)
- Marketing Return On Investment (ROI), which is determined by dividing your total revenue from the campaign over your total costs.
4. Five Steps To An Effective Content Strategy
1. CONTENT ALIGNMENT
Align your content with your customer's journey. Identify what topics, needs, and questions will be addressed in your content.
2. CONTENT AUDIT
Audit your existing content to determine what can be used as-is, what must be updated, and what must be created from scratch.
3. PRODUCTION PLAN
Determine the genre and format of each content piece. Identify who will be the subject matter, experts, authors, and other contributors.
4. PERFORMANCE ANALYTICS
Determine the objective of each piece of content and how performance will be tracked and measured.
5. DISTRIBUTION PLAN
Identify what online and offline channels will be used to get content in front of targeted clients.
Create a Content Marketing Strategy to Keep Your Brand Relevant and Fresh
Don’t become the Next Blockbuster
- Articulate your brand value
- Stay fresh and relevant by posting regularly
- Use thought leadership articles to build trust with your audience
- Grow your website traffic
- Maximize all your social media channels
- Increase conversions with calls-to-action
- And ultimately delight and share with your customers
Let Our Team at Content Strategists Manage Talent and Create Content for You
Call 303- 362-0498 or Drop us a line
A Summary of What Makes a Good Content Strategist?
A content strategist should be able to:
- Define the brand’s target audience
- Content strategy for digital, and printed media - Develop a flexible content strategy that supports business goals
- Set guidelines for the tone and style of all branded content
- Encourage collaboration – Creativity is a shared vision
- Know how to maximize your ROI - Use the marketing budget to maximize the return on investment (ROI)
- Planning and Strategy- Know how to meet both short-term and long-term marketing goals
- Business Acumen – How will they help you if they have no experience?
- Inbound marketing and sales mindset – If they have never been in the trenches of sales and marketing, how will they know what works?
- Project management - Keep projects on budget and schedule without compromising quality
- Quality Control - Ensure content consistency across all channels
- Social Proof and Analytics - Know how to use analytics tools to determine the best distribution channels
Have a Sense of creativity and understand your product, your firms' mission, vision, goals, and budget.
Whether you’re a 40-person practice, a consultancy sole proprietor, small business, or a start-up, we will help you to fulfill your marketing strategy goals with creativity, integrity, and passion for your vision.
Life is short, enjoy the journey.