Is your website making the right first impression, helping your business generate leads 24/7/365?
Fact: You have 15 seconds to convince prospects to delve past the first page of your website, so if your site is not attracting Clients to stay it is not doing its job.
- Have you thought about a website refresh or a new website?
- What will it cost you?
- How much should you budget?
- What do graphics and images Cost?
In our first article in the series on Website Design, we cover Images and Website Graphics. Later series’ will cover content, SEO, blogging, and social media; finishing with marketing and the simple tools that all professional firms should be using.
Content Branding Solutions has laid out some tips that will benefit you in your decision-making process in our first article in the series on Website Design; we discuss utilizing licensed images, and graphics costs for Small Business website design, for single practitioners - websites for lawyers, Accountants, and Dentists.
Costs for Contractors and architects will vary dramatically from those in this article.
Building a website is a daunting task for any professional business, but for a small business, it is a make or break proposition.
The first impression counts. Many websites start with a slider, with an image that will make or break your site. Images can say a thousand words so successful websites that are graphics heavy, with eye-catching slogans and hooks lead you into the content.
Graphics and site layout, form, flow, and function, can make or break a website.
Having licensed images is necessary; you cannot steal images from another site. All websites and their content, images, graphics, and words are copyrighted. Scroll down to the base footer of the site, and you will see a © with a year and the copyright owners name. You must ask for written permission, or you could face serious consequences.
A dentist we know has images stolen off another site!
The Copyright owners name is visible on the lower left corner of several images.
As a professional, he should know better.
Having great images that help tell your story is paramount to the visual look, and style of your website.
Content Branding Solutions create or buy all of our images on behalf of our clients. Having licensed images from a reputable source is an important element to keep your company out of legal jeopardy. Shutterstock, Deposit Photos, and many other sources have multiple types of licenses for images.
The most popular image and graphics license types for royalty-free stock images and graphics are:
- Standard - $10 / image
- Enhanced - $100 / image
- HD Video Clips - $ 80 - $400 / clip 13-40s
These images must then be edited for the site, keeping in mind, size, color, text, etc. This cost is usually around $10 per image. At Content Branding Solutions we like to include images in the overall cost of the project, so we are not nickel and diming our clients.
Unique Graphics - One-Offs
We mostly use or create unique graphics from multiple licensed images. The impact on a Visitor of a unique Graphic that tells your clients story can be dramatic.
The image above tells a local client that his offices are in North Denver, he specializes in family-based immigration law, and that any contact is regarded as private and confidential. All features that are important to his clients, DREAM’ers and DACA kids.
If a unique graphic is created out of multiple images, the cost can vary from $125 + the cost of the licensed images ($20) like the one above to complex infographics at $1,200 based on scope, and complexity of the project.
Arturo Jiménez website contains over 24 unique licensed images and is a great immigration law firm website produced for a total cost of around $9,000 including SEO, content in both Spanish and English, and all Images as it was provided as a job lot saving the client $900. Arturo Jiménez matching book launch "Bestseller Campaign" website (Work in Progress - WIP), contains a similar number of unique images and was produced for approximately $3,600 with an image budget of $1,200. Much of the content is from the book and his new website.
Small Business Professional, Single Practitioner, Website Design Cost Example for Lawers, Accountants, and Dentists:
- Licensed Image Budget: Use a $100 per image - Low end $500 of the shelf images - high-end $1,200 - $2,400
- Website design costs Low end $3,500 + (Images) to high end $7,500 and includes full SEO, SEO integration into content + SEO’d images ($2,400)
- If you need a content rewrite, and or SEO integration into your content add around $50 - 100 per page or 500 words
- Hosting $2.95 - $100 per month you get what you pay for!
- Paid Website Hosting- Paid website hosting is the best option for businesses and all serious websites
- Global Web Hosting- Globally hosting your website will help ensure high server availability and performance
- Theme $69 - $150
- Images $100 per image + license fees say $99 for 10 images
- Image optimization - Short Pixlicensee Optimizer 9.99 (this speeds up your site)
- All in one SEO Pack $68 (SALE) - $98 or similar
- Hosting $2.95 - $100 per month you get what you pay for!
If a one-off graphic or infographic created the cost will vary from $125 – $2,400 dependent on the copy, scope, and complexity.
So what should you Budget for Graphics? $100- 125 per image + license fees or $1,200 - $2,400 per site
Often data can be converted into a great graphic very quickly, using Microsoft Excel as the base with excel charts, that can then be exported to an image. Which we are doing for Arturo Jiménez upcoming book, “The US War on Immigrant LatinX Children.”
Utilizing Excel can create dramatic images at low costs if the data is provided.
An HD Video created from clips and images will range in cost from $3,000 to $7,500 for Three (3) minute’s dependent on scope and complexity.
At Content Branding Solutions we like to develop the concept website design and then provide the graphics as a job lot, based on complexity and scope, this will include a budget for licensed images for our clients.
How do we estimate the costs? We base it on all the information that you as the client give us and then together; we can create a concept layout and design to narrow costs down. Everything on the website can be tailored to you and your firm’s branding.
It has been our experience that graphic costs are neglected continuously by many web designs contracts and are tagged on at the end as an expense! Not a good idea, this is a practice we frown upon; remember a picture does say a thousand words. In today’s world, bombarded by so many messages, stunning graphics or photos can grab the targets attention and hold their interest to dig deeper into your product or service. Why does Instagram work so well? You're telling a story, sharing a moment or emotion through a picture. Pictures connect.
Graphics production costs and licensing image expenses are a key component of every successful website.
Content marketing is an ongoing process. Consistently posting relevant, quality, content helps to build up a continuous flow of traffic to your site for years to come if you follow the outlined procedure.
Premium content that tells your story and convinces them that you are the thought leader and the Knowledge expert to trust in the construction industry will attract clients.
If your Thought Leadership articles, content marketing pages, and images are SEO optimized with a compelling Meta description and Meta keywords targeted at your core clients and services will drive prospects to consider you a valuable resource of information, which increases your credibility with them.
Content marketing engages with prospects to grow your business day after day!
If you aren’t currently integrating content into your overall marketing strategy, now’s the time.
If you need help, contact us for construction industry marketing and content advice!
Watch Out for the following Upcoming Series:
April 30: Website Design – Content
Fact: Your content must deliver benefit and value to your targeted market. Its must convince prospects to delve past the first page of your website, so if your site content is not attracting Clients to stay, it isn't doing its job!
Website Design - SEO
Are you on the first page of Google? Is your website helping your business generate leads 24/7/365?
Fact: 75% of prospects never make it past the first page of Google, so if your site isn't there your site isn't doing its job, and your business won't get noticed.
SEO for any small business is not easy, and great organic search rankings (getting to page one) don’t happen overnight.
SEO is something overlooked; if you want to improve your online rankings, reach new customers, increase leads, and sales, you must pay careful attention to adding proper keywords and keyword phrases. Let a professional help you.
Website Design – Blogging and Social Media-
Every professional company should have a presence on social media – even those in the construction industry!
Yes, Lawyers and Dentists as well! Every professional should have a presence. Social media is here to stay, and our children and grandchildren know no other way. Think about it; they don’t know what it’s like to live in a cell phone free world! They don’t use the Yellow Pages; they’re not listening to local radio. They are searching for products and services on their phones and laptops.
Social media builds trust expands your reach, opens new markets and deepens your audience impact when you use thought leadership knowledge-based articles.
The knowledge and energy shared = Inquiries and Social Media Impact.
Website Design – Marketing
Even if you have a mobile-responsive website, there can still be big issues if you didn't hire a web design firm who knows what they're doing. How do you pick the right firm?
Is your website the only form of advertising you use to market and grow your business?
Peter Lucking co-CEO - Creative Director
With three decades of Knowledge of the Design and Construction industry, as a business marketing director, award-winning designer, theatre consultant, Amazon bestselling, author, award-winning illustrator, and editor I am ready to help you market your business.
Peter Lucking from Content Branding Solutions, in Denver, Colorado, provides SEO copywriting, Social media copywriting services, Content consultant services in Denver, along with B2B content marketing services, Branding content marketing, and B2B copywriting services. Drop me a line Phone: 303 362 0498 to see how we can help you.
Content Branding Solutions has successfully authored, ghostwritten, edited, illustrated, and publish thought leadership content from sustainable and economic white papers to articles and presentations on resilient design culminating in multiple Amazon bestselling books on sustainable design, economics, and law.
Give us a call so we can get to know each other.
Content Branding Solutions is the Solution for Your Growing Copywriting Demand
World-class websites- Digital marketing for the Design and Construction Industry
We help Design and Construction firms envision their goals and deliver the content to succeed in a competitive market. With a well thought out consistent content marketing strategy, you can effectively grow your construction business. Content Branding Solutions content marketing strategy consultant
Content Branding Solutions Provides:
- SEO copywriting Colorado
- Denver web copywriters
- SEO Copywriter Denver
- Social media copywriting services
- Content consultant Denver
- Content marketing agency Denver
- B2B content marketing services
- Branding content marketing
- B2B copywriting services
Copywriting demand is at an all-time high. Marketers are actively searching for professionals that know their market and want to partner with them.
Our Specialty niche is B2B Copywriting is for the Design and Construction Industry
BUILDING DESIGN Architects Engineers Interior Design Lighting Designers A&E Consultants Professional Consultant Firms Sustainable Design Resilient Building Design Sustainable Solutions Professional Businesses Cultural Performing Arts Design Firms
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Download Content Branding Solutions Copywriting and Services Pricing Guide
Seven Marketing Trends and Predictions for Staying Connected to Your Customers
The Top Marketing B2B Tactics
Copywriting Essentials for Marketing Success
Fee Ranges for Copyrighting, Images, and Coaching