Of all the things we fear the most Public Speaking ranks high on many peoples list. (Chapman University, 2014)
You know the feeling, the dread, sleepless nights, the ache in your stomach, sweaty palms, the voices in your head bringing you to the brink of wanting to curl up in a corner and hide. Presentations, public speaking, why does it grip us with fear?
Coaching you to success through a well thought out proven process will help you walk into presentations, whether in-person or a webinar, with the confidence of knowing you are great at what you do, that your audience wants the information and will help you consistently close more sales.
Your audience does not know what you forgot to present. Have fun with your presentations and your audience will respond in kind. Sounds simple and it can be. Content Branding Solutions has a system to help you create and present rewarding information that will leave your audience wanting for more and clients begging to work with your team.
Fear of the unknown melts in the face of practice and confidence.
Webinars have their place in our busy world. Increasingly we are working; travel is less and less attractive. Webinars can happen on the spur of the moment once you have a foundation, a template, a guideline to walk you through the process that seems to be insurmountable at times. The best part of webinars, you can present them repeatedly once you have a well thought out system.
We will share Sixteen (16) Tips to create Powerful Presentation that will help you knock it out of the ballpark.
Public speaking, Webinar, podcast, and PowerPoint presentation coaching helps you speak eloquently and persuasively in all formats to deliver, reach, and connect with your audience.
Perhaps you have the outline of a great presentation, but it’s just missing:
- That punch, or the correct order?
- When do I ask for the sale?
- How do I lay out the process of what I want my audience to do?
- What should my presentation structure be?
- How do you step up your presentations?
- Remember that a great presentation starts with preparation. Start with the result in mind
When presenting a webinar or in front of a live audience you must be enthusiastic and engaging. If you stick to your knowledge, your thought leadership experience and expertise you will have more confidence because you know your topic inside and out.
Target your market
- Know your Audience as well as possible.
- Create a presentation that will solve problems in the market.
- Create an attention-grabbing title/headline that will grab your markets attention.
- Content is an asset, but do not data dump.
- Outline your content just like the chapters in a book. Create a story that takes your audience on a journey.
Stop the um’s, aah’s, like, you know and you know what I mean!
These filler words, verbal crutches, will quickly lose your audience and cadence, when nervous it is easy to insert useless words. Delete these filler words from your next presentation and immediately boost your confidence and gain respect from the audience.
Don’t read every bullet point line for line, word for word, until your audience wishes; they could die.
They are not there to listen to you read; they are there to engage with your words and content!
Take deep breathes before a presentation. Relax your mind and remember; your audience doesn’t know what you forgot to include. If you find yourself in the middle of your presentation inserting these filler words, pause, take a sip of water, briefly look at your notes, regroup and continue. Don’t say, I’m sorry.
Third-party validation is a powerful tool. Don’t say, believe me, trust me, instant red-flags. Instead, use real-life success stories to validate your point.
Do Your Homework be the Knowledge Expert in the Room
Know your topic, body of presentation, expected outcome and close. It is a journey of discovery filled with knowledge and the unexpected. You are presenting to inspire, to share knowledge and experience to make people feel profound emotion and joy.
Don’t talk to the slide. It’s not interested in what you have to say! But the audience might be.
There is a specific order of taking a prospect or audience through a presentation.
It is always best to state your intended outcome or call-to-action at the beginning of your presentation. It takes pressure off of both you and the audience. It says that you are there for a purpose and if you’ve done your homework you are there with a solution to a problem for your prospect. Discover what your audience or prospect wants and give it to them, clearly, concisely with conviction. You are the expert.
Coaching You to Build Your Confidence
If you remove the unknowns from the presentation by having the best outline, professional images, materials, and flow that takes the audience on a journey that interests them, what is left to be nervous about?
We have all seen the terrible tartan background cliché PowerPoint slide... If you haven't here it is. Need sunglasses?
An Image Speaks a Thousand Words
Let Us Partner with You. Call me today 303-362-0498 or send an email to: Cheri@ContentBrandingSolutions.com
Sixteen (16) Tips to create Better Presentation
- The best slides may have little or no text at all. A presentation is not a word-find puzzle of blah, blah-blah, slides crammed with text.
- Have fun, communicate. It’s not a race to get to the end.
- Choose clear text and uncomplicated backgrounds. It’s all about communicating the Content
- No tartan slides filled with clichés.
- Use High-quality Graphics: Never use a cliché image. It won’t seem that novel to your audience, look for exciting and eye-catching images or photos.
- Let it Rock. Match the Rhythm and tenor of the presentation with the Content. Dance through your performance.
- Evoke emotions with color: The right color can help persuade and motivate your audience. They are not wearing shades so don’t hit them with conflicting colors.
- Use clear charts and diagrams: Don’t over reference stuff. Data viz slides are not ‘cool’ or ‘hip’!
- Keep it Simple: Don’t over complicate your slides. Less is more; Occam’s Razor Rules.
- Text size: If your audience needs binoculars to read the text take it off.
- Reduce the magic handwaving: If you can’t explain a complex graph or slide don’t expect your audience to understand the information you are presenting.
- Design: Make sure your slide presentation is branded correctly.
- Avoid PowerPoint templates: Have a visual branded theme.
- Interact with your audience: Don’t switch the lights off. Turn them down so you can interact with your audience.
- Leave-behinds should be a one pager.
- Create a downloadable pdf of the PowerPoint presentation.
Organize your presentation in chunks. Your slides should not be your written presentation. Your slides are there for a reminder and an interesting visual for your presentation.
Practice and Prepare
Record yourself and watch back. Present to yourself in front of the mirror. Practice in front of friends, and your boss. Scary, but once you break through you will have the audience participating, hanging on every word.
Win your audience over with your smile, an interesting or funny story. Engage your audience, ask probing questions to get your audience smiling and shaking their heads in agreement. Connect with your audience, and they will respond in kind.
- Start Strong, hook them early
- Make eye Contact; Smile talk directly to people making eye contact. You will get followers and questions
- Do the unexpected
- Move away from the podium; Break the audience presenter bubble by walking out into the crowd
- Present with Enthusiasm and Passion
- Keep it short
- Use a remote and wireless mike
- Tell a story, or a joke remember you are telling the audience story sharing an experience
- Keep the lights on it is not a slumber party
- Always be polite professional and courteous
Ask for the close - The Call-to-Action - what do you want your audience to do? They are waiting!
Many people fear Public speaking. Today there are things we fear more; we have less control over:
- Walking alone at night
- Becoming the victim of identity theft
- Safety on the internet
- Being the victim of a mass/random shooting
- Public Speaking
Reference: (Chapman University, 2014)
Take control of your destiny, design, prepare, and deliver your presentation with a coach that has your best interests in mind.
Chapman University. (2014, October 21). The survey shows what Americans fear most. Retrieved from ScienceDaily: https://www.sciencedaily.com/releases/2014/10/141021125937.htm
Cheri Lucking CEO
I love to coach people to success. After all, what is the point of great presentation tools, from images to stunning graphics, if you cannot present them well?
I believe, “Great scripts create great presentations that with coaching have the power to: generate leads, educate prospects, build brand recognition and reputation through thought and market leadership that convinces the audience to know, like and trust you.”
People buy people first, then the product or service. That is why I believe coaching is a crucial component for you and your team’s success.
Need Coaching? Call Today 303-362-0498 or send me an email: Cheri@ContentBrandingSolutions.com
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