Even the most seasoned writers, and authors employ editors. An editor looks at the broad scope of the project to check for clarity, structure, consistency, flow, word choice, ease of reading.
An editor’s job is to help the author connect with their reader or targeted audience, make recommendations, polish the manuscript, help direct and clarify the tone. Editing is a collaborative, creative process that requires building trust and rapport with the writer/author. Editing is a key component in producing an engaging book of work.
Proofreading is a critical component of all editorial services. Our minds do play tricks with us when it comes to writing. We can often miss grammatical errors, spelling mistakes, or jump from points of view. Our brain sometimes reads what isn’t there. We may think what we’ve written is brilliant, but somehow lacks clarity and form.
Your Brain Can Read Jumbled Letters- Give it a try
“Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteers be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.”
Chances are you also understand it. It purports that the order of the letters inside a given word doesn’t matter, as long as the first and last letters of each word are in the right place. (Fox News, 2015)
Basic Grammar Errors, Spelling Mistakes, and Poor Punctuation Drive an Editor Crazy
Utilizing a seasoned editor who is a design and construction industry expert can make a world of difference in the professionalism of your copy and content whether writing white papers, articles, thought leadership pieces, or web pages.
There is an art to every piece of material you write for the internet. They are not interchangeable. For example, a well-written TV commercial does not necessarily translate to a well-written piece of copy for the web. There are distinct styles
Ask yourself these questions:
- Are you pulling your reader in, or pushing them away?
- How well does your copy flow?
- Is your content written and targeted to your prospect or client?
If you answered, I don’t know to any of these questions you might need a professional editor
Add power and punch to your next writing project. Editing is in the details. Content Branding Solutions can help bring your written materials to life, helping to set the tone and increase the chance of the written piece getting noticed and the call-to-action response.
Send us a sample article, sales proposal, white paper or thought leadership piece and let us edit and proofread. If we make recommendations, we will explain why it might be important for your reader.
Critical Questions to Consider Before Publishing Your Next White Paper or Article:
- Do I have a goal and objective?
- Have I identified my audience?
- What is the benefit to my audience?
- Is my headline an attention grabber?
- Is my introduction clear and well written?
- Does the body of my paragraph state a reason?
- Does the body of my paragraph include facts?
- Have I done my research?
- Does my content flow?
- What problem am I solving for my reader?
- How will I use this white paper?
- What stage of the selling process will I use white paper?
- Do I have interesting visuals?
- Have I checked for mistakes?
- Did I miss any mistakes?
- Have I had an editor and proofreader go through my White Paper?
- Do I suck at this?
Content Branding Solutions’ targeted niche is working directly with the Design, Engineering and Construction Industry from a literary point-of-view. Our decades of experience in the trade, combined with our laser-focused goal of helping showcase your company to attract and win the next project by positioning you as the expert, makes us the right choice to work on your team.
You design, we write, edit, proofread, create graphics, charts, and infographics to highlight your best assets. Do not waste another minute struggling with your copy. Contact Content Branding Solutions today!
Need an Editor or Editorial Services
Give us a call Now 303-362-0498
Or send me a note Cheri@ContentBrandingSolutions.com
Editorial Copywriter Manuscript / Report Evaluation Proofreading Developmental Project Editing Editing Copy editing Substantive and Structural Editing Stylistic Editing Formatting Indexing Referencing
If you are looking to produce a high-quality publication, whether, on paper or onscreen, our editorial services can help.
Always use a second set of eyes. An independent copyeditor will catch any mistakes you might have made but cannot see.
- Manuscript Evaluation
- Developmental/Project Editing
- Substantive and Structural Editing
- Stylistic Editing
- Indexing and References
- Fact checking/Reference Checking
- Layout, Formatting, and Design
Cheri Lucking CEO
I believe that well written and edited content is an asset that can attract qualified clients to your website 24/7/365 days a year for years to come. Your attraction market content assets placed in your blog combined with a great promotional strategy will provide years of great returns on your investment.
If you enjoyed this article you may appreciate reading Thought Leadership, Copywriting, Branding for the Construction Industry
Seven Marketing Trends and Predictions for Staying Connected to Your Customers
The Top Marketing B2B Tactics
Copywriting Essentials for Marketing Success
Fee Ranges for Copyrighting, Images, and Coaching
Fox News. (2015, Jan 14). If You Can Raed Tihs, You Msut Be Raelly Smrat. Retrieved from Fox News: https://www.foxnews.com/story/if-you-can-raed-tihs-you-msut-be-raelly-smrat